Abstract: A fishing lure which includes a generally ellipsoidal body having an elongated wire shaft extending centrally therethrough and projecting from the opposite sides of the body. The wire shaft has an eye on one of its ends spaced from the body for attaching a retrieving line. On its other end, the wire shaft carries a hook, and, in a preferred embodiment, a buck tail. The fishing lure further includes a spinner blade assembly connected to a span of the wire shaft between the eye and the body. The spinner blade is connected so that it is free to rotate through 360.degree., and free to rotate about the elongated wire shaft no matter at what angle the wire shaft extends to the portion of the spinner blade assembly which connects the spinner blade to the wire shaft.