Abstract: In one aspect, an example method includes (i) encountering, by a media player of a media presentation system, a trigger to transmit a network communication to a computing device; (ii) generating, by the media player, an attestation watermark indicative of an authenticity of the media player using a cryptographic key; (iii) attaching, by the media player, the attestation watermark to the network communication; and (iv) based on encountering the trigger, transmitting, by the media player, the network communication having the attached attestation watermark to the computing device, the authenticity of the media player being verifiable by the computing device using the attestation watermark.

Abstract: Described herein are various embodiments for intelligent advertisement generation and distribution. An embodiment operates by determining website history information about a plurality of consumers and an ad history information about the plurality of consumers. The advertisement is provided for display on a computing device for each consumer of at least a subset of consumers of the plurality of consumers responsive to a first bid opportunity for the advertisement to be displayed. Website actions of the subset of consumers to whom the advertisement was provided for display are tracked. A predictive model that the bid opportunity lead to a conversion is generated based on the website history, ad history, and the tracking of website actions. A price to bid for a second bid opportunity is generated. The generated price to bid is submitted for the second bid opportunity to display the advertisement to a marketplace.

Abstract: The presented technology is directed to devices, systems, and their methods of use for evaluating and optimizing the effectiveness of digital advertisements to increase sales such as in a digital ad-buying platform. In particular, the presented platform is configured for determining incremental lift of a product due to an advertisement and/or a promotion that is distributed online. Presented herein, therefore, are devices, systems, and methods of monitoring, measuring, and/or optimizing lift of an advertising campaign, such as a real-time, digital ad buying campaign implemented by a suitably configured advertising platform.

Abstract: The presented technology is directed to devices, systems, and their methods of use for evaluating and optimizing the effectiveness of digital advertisements to increase sales such as in a digital ad-buying platform. In particular, the presented platform is configured for determining incremental lift of a product due to an advertisement and/or a promotion that is distributed online. Presented herein, therefore, are devices, systems, and methods of monitoring, measuring, and/or optimizing lift of an advertising campaign, such as a real-time, digital ad buying campaign implemented by a suitably configured advertising platform.

Abstract: Systems and methods are disclosed for creating a digital consumer profile that may be dynamically and transiently generated, drawing upon attribute data that is available at time of the digital consumer profile creation. The digital consumer profile may further provide for dynamic and transient generations of a plurality of user profiles to fit definitions and use cases not anticipated at the outset of targeting or attribution efforts and attribute data collection. Regulatory conditions, privacy policies, enterprise rules and the like may determine, at least in part, the collection, analysis, and auditing of attribute data, and the merging of such data to form aliases that may be associated with consumers. The digital consumer service may comprise binding expression syntax to dynamically, and transiently, identify profiles to give flexibility and extensibility beyond having a flat match table.