Abstract: A device for securing a towel includes a pair of opposed clamping members, adjoined at one end, free at the other end and defining an opening with a v-shaped space therebetween. The opening of the space is preferably sufficiently wide to engage at least two layers of a towel. The clamping members are generally rigid but sufficiently flexible so that they may be deflected to increase the space therebetween. The inner surfaces of the clamping members include protrusions to enhance gripping friction without snagging or damaging the towel. The face of the device provides space for an aesthetically pleasing design, logo or advertisement.