Abstract: A system and method is provided for presenting points-of-interest (POI) content data on a mobile device. Software instructions are stored in the memory of the mobile device and are executed by the processor. The instructions enable the mobile device to display a list of POI categories for acceptance by a user. The category may be further divided into subcategories that are also displayed for user selection. The current position of the mobile device is requested from a location service provider or provided by the user. The current position and selected category and subcategory are formulated into a request for POI content data. The request is sent to selected POI content service providers whose service offerings include providing POI content data for the category/subcategory and current location. The POI content data received from the selected POI content service providers is displayed on the mobile device.