Abstract: Systems and methods for providing a social media tool that permits users to identify “what to do” in a particular geographical area in real-time. This is accomplished by utilizing the rate of support (or “likes”) localized topics receive from users in a particular geographical area. A topic can be a place, activity, event, concept, value, brand, etc. A user may operate an application on a computing device to see a list of popular topics in their area. The area may be any defined geographical area, such as a city, stadium, event, etc. The users can like topics, add new topics, add photos, comments, or other content to topics, and subscribe to (or “follow”) their favorite topics. Users can view topics in any geographical region, but they can only contribute likes or content for the particular geographical area in which they are present.