Patents by Inventor William David Reardon

William David Reardon has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 9727892
    Abstract: A method, system, and program product, for determining related search terms for a domain, comprising: receiving a request for related search terms for a domain, obtaining click data on the domain for initial related search terms determined for the domain, obtaining revenue generation data for each of a plurality of the initial related search terms; determining a first set of the initial related search terms with a highest revenue or ad clicks generation; generating a second set of new related search terms, comprising: obtaining keywords that are semantically relevant, obtaining how many advertisements are targeted to the respective keyword, and obtaining for each of multiple of the respective keywords an amount that advertisers have paid over a period of time for use of the respective keyword.
    Type: Grant
    Filed: October 28, 2011
    Date of Patent: August 8, 2017
    Assignee: Google Inc.
    Inventors: Kai Chen, William David Reardon, Jinjun Xu
  • Patent number: 9304738
    Abstract: Systems and methods for evaluating information via a computer network using weighted terms are provided. A data processing system can detect an indication of user interest in subject matter of an information resource, and can identify a plurality of keywords associated with the subject matter. The data processing system can determine a weight for each of the plurality of keywords for the information resource. The data processing system can receive a request for content to provide for display with the information resource, and can evaluate the weight of each of the plurality of keywords associated with the information resource to determine one or more keywords to use for content selection. The data processing system can select content to provide for display with the information resource based at least in part on the selected keyword(s) or the weight associated with the selected keyword(s).
    Type: Grant
    Filed: June 14, 2012
    Date of Patent: April 5, 2016
    Assignee: Goolge Inc.
    Inventors: Jinjun Xu, Kai Chen, William David Reardon
  • Patent number: 9195997
    Abstract: Systems, methods, and computer-readable storage media that may be used to generate representative sample images for content campaigns are provided. One method includes identifying a resource in which a content campaign item has been previously displayed. The method further includes determining a content slot within the resource in which the content campaign item was previously displayed. The content slot is determined based on a slot signature associated with the content slot. The method further includes retrieving a current version of the resource, where the current version of the resource includes a current content item appearing in the content slot. The method further includes generating a representative image of the resource that includes the content campaign item by replacing the current content item appearing in the content slot within the current version of the resource with the content campaign item.
    Type: Grant
    Filed: January 10, 2014
    Date of Patent: November 24, 2015
    Assignee: Google Inc.
    Inventors: Nikola Jevtic, Zhaosheng (Josh) Bao, William David Reardon, Max David Cohen
  • Publication number: 20150199731
    Abstract: Systems, methods, and computer-readable storage media that may be used to generate representative sample images for content campaigns are provided. One method includes identifying a resource in which a content campaign item has been previously displayed. The method further includes determining a content slot within the resource in which the content campaign item was previously displayed. The content slot is determined based on a slot signature associated with the content slot. The method further includes retrieving a current version of the resource, where the current version of the resource includes a current content item appearing in the content slot. The method further includes generating a representative image of the resource that includes the content campaign item by replacing the current content item appearing in the content slot within the current version of the resource with the content campaign item.
    Type: Application
    Filed: January 10, 2014
    Publication date: July 16, 2015
    Applicant: Google Inc.
    Inventors: Nikola Jevtic, Zhaosheng (Josh) Bao, William David Reardon, Max David Cohen
  • Publication number: 20150154655
    Abstract: Systems and methods of providing content on a computer network are provided. A parked domain of the computer network is identified. The parked domain corresponds to an internet domain name associated with a web page. A data processing system can assign an assigned value to the web page. The assigned value can include an indication of revenue generated by a plurality of content items configured for display on the web page. A bid from a content provider to provide exclusive content for display on the web page can be received at the data processing system, and the data processing system can determine a bid value corresponding to the bid. The bid value can be compared with the assigned value to identify the bid as a winning bid, and the content placement circuit can provide the exclusive content corresponding to the winning bid for display on the web page.
    Type: Application
    Filed: September 28, 2012
    Publication date: June 4, 2015
    Inventors: William David Reardon, Kai Chen
  • Publication number: 20150066967
    Abstract: A method for selecting content and search terms for display on a webpage includes receiving a request to provide content on a blank webpage and selecting, using an electronic device, content for display on the webpage. The content is selected based on one or more keywords associated with the webpage. The method further includes logging selections of content by users accessing the webpage and analyzing performance of the content using the electronic device by studying the logged selections. The content is associated with one or more keywords. The method further includes selecting selectable search terms related to the one or more keywords associated with the best-performing content, and displaying the selectable search terms on the webpage.
    Type: Application
    Filed: April 18, 2012
    Publication date: March 5, 2015
    Inventors: William David Reardon, Kai Chen