Abstract: Systems and methods for an advertising auctioning capability are disclosed in conjunction with viewing of a movie or other type of program asset in a video distribution system. At certain points of the movie, called avails, advertisements are presented to the viewer. Each advertisement is selected from a plurality of advertisements based on criteria defined for selection. The selection of the advertisements may be based on criteria defined by the auctioning campaign, by the movie, the advertisements, and demographic information of the viewer selecting the movies. The auctioning process can occur in real-time and in various components, including a video on demand server or the viewer's set-top-box. Various tools are disclosed for indicating the avails, and defining the criteria for conduction the advertising auction campaign.