Abstract: A display assembly is provided which will display a brightly lit message or design. The display assembly is particularly appropriate to show support for athletic teams. The display assembly is comprised of a frame which supports a message unit. The message unit is internally coated with a highly reflective material and includes a light source, a translucent colored lens imprinted with an image or design, and a clear lens cover to protect display assembly from moisture and road dirt. Both the clear protective lens cover and the colored transparent lens may be easily removed to allow the light source to be changed and the colored translucent lens to be exchanged.