Abstract: Presentation data related to presentation of information at an electronic device is provided, where the presentation data includes an indicator of a zoom level at which the information was presented. An effectiveness measure relating to an analysis of the presentation data can be derived to indicate an effectiveness of the presented information.

Abstract: The present disclosure described herein relates to a system and method for distributing messages to electronic devices. The method comprises: identifying a first device that is in communication with a second device; identifying an advertisement that matches at least one attribute associated with at least one of the first and second devices; transmitting the advertisement to the first device; and upon receipt of a notification of approval of the advertisement, transmitting the advertisement to the second device.

Abstract: Provided is a method and system for measuring the effectiveness of click to call advertisements or for gathering information from calls made using a click to call service. An agent residing on a user's mobile device monitors communications initiated through click to call advertisements on a mobile device. This agent logs the information gathered from the monitored communications. This information may then be communicated to a remote server. The remote server receives similar logged information from other mobile devices. This collected information can then be used to target or improve targeting of advertisements. The logged information from a plurality of mobile devices for a particular advertised click to call service may be sent to the provider of that service. The provider may then use that information to better target their advertisements or to measure the success of certain click to call advertisements.