Abstract: An apparatus, consisting primarily of colored, dyed stretchable materials arranged solely to form display indicia, is constructed to fit onto, and substantially conform to the complex three-dimensional curvilinear shape of, a mirror housing of a motor vehicle exterior mirror. The colored, dyed stretchable material, upon installation, forms display indicia facing the front of the vehicle without obstructing the view of the mirror surface facing the rear of the vehicle. Preferred embodiments provide for removal of the apparatus without harm to the mirror housing.