Patents by Inventor William S. Spann, III

William S. Spann, III has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Visually and/or semantically integrating a digital advertisement within a digital composition
    Patent number: 11270353
    Abstract: A method includes determining, by a controller, characteristics of a hosting digital composition, wherein the digital composition hosts a digital advertisement. The method also includes dynamically modifying at least one characteristic of the digital advertisement based at least on the determined characteristics of the hosting digital composition to create a modified digital advertisement. The modifying the at least one characteristic of the digital advertisement configures the digital advertisement to be visually and/or semantically integrated within the hosting digital composition. The method also includes displaying the modified digital advertisement within the hosting digital composition.
    Type: Grant
    Filed: November 21, 2017
    Date of Patent: March 8, 2022
    Assignee: INTERNATIONAL BUSINESS MACHINES CORPORATION
    Inventors: Florian Pinel, Robert N. Redmond, Edward E. Seabolt, William S. Spann, III
  • Cognitive advertising triggered by weather data
    Patent number: 10984442
    Abstract: Aspects of the invention include receiving, at a processing system, weather data that is associated with a target consumer. Content of a digital advertisement for a vendor is selected based at least in part on the weather data that is associated with the target consumer, and information about an item or a service provided by the vendor. The digital advertisement, including the content, is transmitted for presentation to the target consumer via a user interface. A response to the digital advertisement is received from the target consumer. The content of the digital advertisement is modified based at least in part on the response to the digital advertisement from the target consumer. The digital advertisement, including the modified content, is transmitted for presentation to the target consumer via the user interface.
    Type: Grant
    Filed: October 24, 2017
    Date of Patent: April 20, 2021
    Assignee: INTERNATIONAL BUSINESS MACHINES CORPORATION
    Inventors: Donna K. Byron, Carmine M. DiMascio, Brian Hull, Florian Pinel, Robert N. Redmond, Jr., Edward E. Seabolt, William S. Spann, III, Domenic A. Venuto
  • Cognitive advertising triggered by weather data
    Patent number: 10977683
    Abstract: Aspects of the invention include receiving, at a processing system, weather data that is associated with a target consumer. Content of a digital advertisement for a vendor is selected based at least in part on the weather data that is associated with the target consumer, and information about an item or a service provided by the vendor. The digital advertisement, including the content, is transmitted for presentation to the target consumer via a user interface. A response to the digital advertisement is received from the target consumer. The content of the digital advertisement is modified based at least in part on the response to the digital advertisement from the target consumer. The digital advertisement, including the modified content, is transmitted for presentation to the target consumer via the user interface.
    Type: Grant
    Filed: May 23, 2017
    Date of Patent: April 13, 2021
    Assignee: INTERNATIONAL BUSINESS MACHINES CORPORATION
    Inventors: Donna K. Byron, Carmine M. DiMascio, Brian Hull, Florian Pinel, Robert N. Redmond, Jr., Edward E. Seabolt, William S. Spann, III, Domenic A. Venuto
  • VISUALLY AND/OR SEMANTICALLY INTEGRATING A DIGITAL ADVERTISEMENT WITHIN A DIGITAL COMPOSITION
    Publication number: 20190156375
    Abstract: A method includes determining, by a controller, characteristics of a hosting digital composition, wherein the digital composition hosts a digital advertisement. The method also includes dynamically modifying at least one characteristic of the digital advertisement based at least on the determined characteristics of the hosting digital composition to create a modified digital advertisement. The modifying the at least one characteristic of the digital advertisement configures the digital advertisement to be visually and/or semantically integrated within the hosting digital composition. The method also includes displaying the modified digital advertisement within the hosting digital composition.
    Type: Application
    Filed: November 21, 2017
    Publication date: May 23, 2019
    Inventors: Florian Pinel, Robert N. Redmond, Edward E. Seabolt, William S. Spann, III
  • COGNITIVE ADVERTISING TRIGGERED BY WEATHER DATA
    Publication number: 20180341979
    Abstract: Aspects of the invention include receiving, at a processing system, weather data that is associated with a target consumer. Content of a digital advertisement for a vendor is selected based at least in part on the weather data that is associated with the target consumer, and information about an item or a service provided by the vendor. The digital advertisement, including the content, is transmitted for presentation to the target consumer via a user interface. A response to the digital advertisement is received from the target consumer. The content of the digital advertisement is modified based at least in part on the response to the digital advertisement from the target consumer. The digital advertisement, including the modified content, is transmitted for presentation to the target consumer via the user interface.
    Type: Application
    Filed: October 24, 2017
    Publication date: November 29, 2018
    Inventors: Donna K. Byron, Carmine M. DiMascio, Brian Hull, Florian Pinel, Robert N. Redmond, JR., Edward E. Seabolt, William S. Spann, III, Domenic A. Venuto
  • COGNITIVE ADVERTISING TRIGGERED BY WEATHER DATA
    Publication number: 20180341978
    Abstract: Aspects of the invention include receiving, at a processing system, weather data that is associated with a target consumer. Content of a digital advertisement for a vendor is selected based at least in part on the weather data that is associated with the target consumer, and information about an item or a service provided by the vendor. The digital advertisement, including the content, is transmitted for presentation to the target consumer via a user interface. A response to the digital advertisement is received from the target consumer. The content of the digital advertisement is modified based at least in part on the response to the digital advertisement from the target consumer. The digital advertisement, including the modified content, is transmitted for presentation to the target consumer via the user interface.
    Type: Application
    Filed: May 23, 2017
    Publication date: November 29, 2018
    Inventors: Donna K. Byron, Carmine M. DiMascio, Brian Hull, Florian Pinel, Robert N. Redmond, JR., Edward E. Seabolt, William S. Spann, III, Domenic A. Venuto