Abstract: Techniques for performing content performance analytics are disclosed in accordance with some embodiments. In some embodiments, a process for performing content performance analytics includes receiving content on a web site; performing content performance analytics of content available on the web site using a processor; generating a report that includes a recommended action based on the content performance analytics for the content on the web site; and automatically performing a recommended action based on the content performance analytics for the content on the web site.

Abstract: Techniques for enhancing content are disclosed. In some embodiments, enhancing content includes automatically identifying a set of modifications to the existing content of a page that would result in the page satisfying a set of search properties and applying at least a subset of the set of modifications to the page. Furthermore, techniques for enhancing link structure are disclosed. In some embodiments, enhancing link structure includes automatically determining a constrained link structure for a set of pages that satisfies a set of one or more constraints and that is at least in part different from an existing link structure of the set of pages and making one or more modifications to the existing link structure to at least in part realize the constrained link structure for the set of pages.