Abstract: The present invention relates to the filed of the radio frequency identification (RFID) tag technology, and particularly to a heat transfer printing electronic RFID tag, which includes a substrate, a release layer and a RFID tag, the release layer adhering to the substrate. The RFID tag adheres to the release layer through a heat-melting adhesive layer and a dye ink layer with protect function is set on the RFID tag. In the present invention, a dye ink layer is provided on the RFID tag and the dye ink layer may protect the RFID tag, such that the RFID tag may be prevented from suffering outside eroding, for example, it has high waterproof performance; in addition, the designer may design various brand mark patterns and other pattern information, and then print them on the dye ink layer using various colors without the limitation of the RFID tag.