Abstract: The present invention provides a masking media for heat activated graphics. The masking media includes a film having a first release surface, an opposite. treated surface, and a two-part adhesive applied to the treated surface. The adhesive is adapted to secure graphics to the film to enable the graphics to be hot-pressed onto a fabric substrate. The adhesive includes acrylic and isocyanate in a ratio of isocyanate to acrylic of at least about 1.1%. The media can be wound upon itself with the adhesive contacting the release surface and subsequently being unwound with the adhesive releasing from the release surface.