Abstract: A fragrance dispenser utilizing a fragrance dispensing wheel is described. The fragrance wheel is directly mounted onto a rotatable motor shaft, the motor being powered by either conventional A.C. or D.C. current, or by a photovoltaic cell. Absorbent panels on the wheel direct ambient air in response to motor rotation. When powered by photovoltaic cell fragrance is dispensed in an economic and safe manner in proportion to room lighting.