Abstract: Implementations of the present specification provide a digital avatar recommendation method and recommendation system. The digital avatar recommendation system includes a computer-simulated digital avatar, and the corresponding recommendation method includes: obtaining current state data, where the state data includes user information of a target user, scenario information of a current scenario, and history information of an interaction between the target user and the digital avatar; mapping, by an agent in the digital avatar, the state data to a target action in a candidate action set based on a current policy obtained through reinforcement learning, where a candidate action in the candidate action set corresponds to a to-be-recommended content category, and the target action corresponds to a target content category; and performing, by the digital avatar, target interaction with the target user, where the target interaction is used to recommend the target content category.