Abstract: The present disclosure provides a video generation method and apparatus, a device, and a storage medium. The method includes: playing a first video for prompting a video taking style on a video taking page in the form of a floating window, wherein the video taking page presents a taken image preview region for presenting a taken image in preview and a video taking control; recording, in response to a triggering operation on the video taking control, the taken image in the taken image preview region to generate a second video, wherein the second video and the first video have a same style. In this way, the second video is taken by playing, on the video taking page, the first video used for prompting the video taking style, so that an ordinary user can be guided to take a high-quality video, and the video taking experience of the user is improved.

Abstract: An advertising system predicts advertisement reach for a received advertisement request based on an advertiser-specified bid amount and a specification of a target audience. The system samples the target audience, and for each sampled user of the target audience, accesses a recent impression history to obtain costs or bids associated with recent advertisement impressions. The system compares the advertiser-specified bid amount in the received advertisement request to costs or bid values associated with successful advertisement impressions, for each sampled user, in order to determine whether the received advertisement request would have won a bid auction for each given sampled user to successfully reach each given sampled user. An estimated aggregate reach for the sampled users is computed and extrapolated to the targeted user population to estimate a total reach of the advertisement content for the target audience.

Abstract: An advertising system receives from an advertiser at a social networking system an advertisement request, the advertisement request comprising advertisement content and a specification of a target audience for the advertisement content. The advertising system defines a plurality of bid values for the advertisement request. For each of the plurality of bid values, the advertisement system estimates a corresponding value of advertisement reach for the target audience, for example, by estimating a number of users of the target audience for each of whom the given bid value is expected to have resulted in at least one successful impression. The advertiser is provided a visual representation of a bid-reach landscape representing the estimated plurality of advertisement reach values as a function of the plurality of bid values. The advertising system provides, to the advertiser, one or more recommendations for bid values for which corresponding return-on-investment metrics exceed a specified threshold.