Abstract: An on-line shopping system for selling a product over an electronic communication network such as the Internet (as detailed in FIG. 1). The shopping system comprises an e-commerce supplier processor, which is accessible by a number of potential buyers of the product, via the Internet. The processor has software executable thereon which is configured to receive binding on-line purchase offers from buyers of the product. The buyers will be required to register on-line as part of a buying group. The software is operable to complete the sales transactions at a future end price that is the same as or lower than the starting price and that is determined by the number of buyers in the buying group, when either of an expiry date of the supplier's offer or a minimum sales price is achieved.

Abstract: An on-line shopping system for selling a product over an electronic communication network such as the Internet (as detailed in FIG. 1). The shopping system comprises an e-commerce supplier processor, which is accessible by a number of potential buyers of the product, via the Internet. The processor has software executable thereon which is configured to receive binding on-line purchase offers from buyers of the product. The buyers will be required to register on-line as part of a buying group. The software is operable to complete the sales transactions at a future end price that is the same as or lower than the starting price and that is determined by the number of buyers in the buying group, when either of an expiry date of the supplier's offer or a minimum sales price is achieved.