Abstract: In a method 500 of controlling cloud services a single cloud services controller system 110 presents a plurality of cloud services portals 205 for facilitating self-service interaction. The plurality of cloud services portals 205 that are presented include: a consumer services portal 205-1, a design services portal 205-2, an administrative services portal 205-3, an operations management services portal 205-4, and a business management services portal 205-n. Based upon interaction received via one or more of the cloud services portals 205, an instantiation of resources 260 with which to provide a requested cloud-based service is determined. The instantiation of resources 260 is actuated in a data center 130 via interaction with existing data center management capabilities 131 to affect implementation of the requested cloud-based service within the data center 130.