Abstract: An urinary aid able to be positioned by a female user to allow that female user to urinate with control, the device comprising a tube-like engagement head having a urine receivable end for engaging the mouth of the urethra and a urine discharge end, tube-like engagement head comprising a locator element, located at the urine receivable end of the engagement head that allows urine from the female to access the urine discharge end of the engagement head, the locator element extending substantially transverse to the walls of the tube-like engagement head to define (a) an inner locator element region that extends from about the wall of the tube-like engagement head towards the centre of the tube-like engagement head, and (b) an outer locator element region, that extends radially outwards from the wall of the tube-like engagement head, and a conformable material attached to, or formed unitarily with, the locator element, such that positioning of the locator element by the user against the urethral opening actuates