Abstract: A video printer for printing a plurality of kinds of images having different image formats, consisting of an image memory for storing image data of one image portion of an input image signal, an image data processing unit for converting image data from the image memory into image printing data, an image printing unit for executing an image printing based on image printing data from the image data processing unit, an input image format decision unit for deciding an image format of an image signal inputted to the image memory, an image format decision unit for deciding an image printing format determined by either an image printing sheet or an ink sheet set to the image printer, an operating portion for inputting an instruction of an operator, and a system controller for controlling the image memory or the image data processing unit so that the image signal inputted to the image memory is printed to match the image printing format, based on an input signal decision signal from the input image format decision un

Abstract: White balance adjusting apparatus for controlling the levels among RGB signals of the video signals and adjusting the white balance of the video image is provided in a color video printer apparatus which receives the video signals and prints out. Prior to color printing, the white balance is adjusted, thereby enabling a good color reproduction to be obtained.