Abstract: The present disclosure relates to an emoticon generating device that provides user-customized emoticons. The emoticon generating device includes a user image receiving unit configured to receive a user image from a user terminal, an image analyzing unit configured to analyze the received user image, a background determining unit configured to determine a background image based on the result of analyzing the user image, and an emoticon generating unit configured to generate a synthetic emoticon by synthesizing at least one of a user and an object extracted from the user image with the background image. The background determining unit may determine a background image selected through the user terminal from among at least one of the background images recommended based on the result of analyzing the user image as a background image to be synthesized into the synthetic emoticon.