Abstract: Embodiments of this application provide a method of distributing information from an allocator terminal to a client terminal over a communication network. Information allocation data in an information allocation system is collected by processing circuitry. The information allocation system is configured to allocate the information to a client terminal. The information allocation data includes data associated with a process of allocating the information. Data of actual effect and estimated effect of allocating the information is calculated according to the information allocation data. An allocation instruction is generated according to a comparison between the actual effect data and the corresponding estimated effect data. The allocation instruction is provided to the allocator terminal.

Abstract: A method for generating a targeted label is provided. An official account in a social network platform is determined by processing circuitry of an apparatus. A plurality of user accounts in the social network platform that follows the official account of the determined provider is determined. Each of the plurality of user accounts has a corresponding user label that indicates a user attribute of a user associated with the respective user account. The plurality of user accounts is added to a set of targeted user accounts. The targeted label for the recommendation information is determined according to the user labels of the plurality of user accounts. Subsequently a set of target user accounts in the social network platform is determined according to the determined targeted label, and the recommendation information is sent to user clients of the user account included in the set of target user accounts.

Abstract: A Microblog-based event context acquiring method has: an event-related acquiring information of original microblogs and reposted microblogs thereof contained in a predetermined topic within a statistical time period; calculating an event heat time distribution about the topic corresponding to the information of the original and reposted microblogs thereof related to the event within the statistical time period, the event heat indicating a degree of concern of the original microblogs and the reposted microblogs thereof related to the event in a user group; and selecting, from the statistical time period, a plurality of event context time nodes and corresponding node events according to the event heat time distribution about the topic within the statistical time period so as to constitute an event context of the topic. Event context of the event contained in the predetermined topic by means of the microblogs is acquired quickly and accurately.

Abstract: Embodiments of this application provide a method of distributing information from an allocator terminal to a client terminal over a communication network. Information allocation data in an information allocation system is collected by processing circuitry. The information allocation system is configured to allocate the information to a client terminal. The information allocation data includes data associated with a process of allocating the information. Data of actual effect and estimated effect of allocating the information is calculated according to the information allocation data. An allocation instruction is generated according to a comparison between the actual effect data and the corresponding estimated effect data. The allocation instruction is provided to the allocator terminal.

Abstract: A method for generating a targeted label is provided. An official account in a social network platform is determined by processing circuitry of an apparatus. A plurality of user accounts in the social network platform that follows the official account of the determined provider is determined. Each of the plurality of user accounts has a corresponding user label that indicates a user attribute of a user associated with the respective user account. The plurality of user accounts is added to a set of targeted user accounts. The targeted label for the recommendation information is determined according to the user labels of the plurality of user accounts. Subsequently a set of target user accounts in the social network platform is determined according to the determined targeted label, and the recommendation information is sent to user clients of the user account included in the set of target user accounts.

Abstract: A Microblog-based event context acquiring method has: an event-related acquiring information of original microblogs and reposted microblogs thereof contained in a predetermined topic within a statistical time period; calculating an event heat time distribution about the topic corresponding to the information of the original and reposted microblogs thereof related to the event within the statistical time period, the event heat indicating a degree of concern of the original microblogs and the reposted microblogs thereof related to the event in a user group; and selecting, from the statistical time period, a plurality of event context time nodes and corresponding node events according to the event heat time distribution about the topic within the statistical time period so as to constitute an event context of the topic. Event context of the event contained in the predetermined topic by means of the microblogs is acquired quickly and accurately.