Abstract: A terminal device according to the present invention includes an application and a browser. The application includes a providing unit that provides the browser that is instructed by the application to perform a predetermined process with terminal information that is used to identify a terminal device and that is acquired by the application. The browser includes a sending unit that sends terminal information that is provided by the providing unit in the application and cookie information that is associated with a predetermined server device to the predetermined server device.

Abstract: A determination method according to the present application comprises predicting, based on information related to a predetermined ad spot that is displayed on a terminal device, amount-of-money information that is related to a billing amount billed to a first type advertisement distribution server, which has a predetermined relationship with content that includes the ad spot, when a first advertisement distributed by the first type advertisement distribution server is displayed on the ad spot, requesting, distribution of an advertisement from a second type advertisement distribution server, and determining, when the second advertisement has been acquired from the second type advertisement distribution server, to display the second advertisement on the ad spot and determines, when the second advertisement has not been acquired from the second type advertisement distribution server, to request the first advertisement as the advertisement to be displayed on the ad spot from the first type advertisement distribut

Abstract: A determination method according to the present application comprises acquiring a first advertisement from a first type advertisement distribution server that has a predetermined relationship with content that includes a predetermined ad spot displayed on a terminal device, requesting, by sending amount-of-money information that is based on a condition related to the first type advertisement distribution server, distribution of an advertisement from a second type advertisement distribution server, and determining, when the second advertisement has been acquired from the second type advertisement distribution server, to display the second advertisement on the ad spot and determines, when the second advertisement has not been acquired from the second type advertisement distribution server, to display the first advertisement on the ad spot.

Abstract: An advertisement delivery apparatus according to the present application includes a receiving unit, a classifying unit, and a determining unit. The receiving unit receives a delivery request for a plurality of advertisements to be delivered to a terminal device. The classifying unit classifies the advertisements for which the delivery request is received by the receiving unit into a plurality of groups, based on a predetermined condition. The determining unit determines the advertisements to be delivered, for each of the groups classified by the classifying unit.

Abstract: A determination device according to the present application includes an acquisition unit, a calculation unit, and a determination unit. The acquisition unit acquires user information that is information regarding a user who uses a terminal device that becomes a providing destination of content. The calculation unit calculates scores regarding a probability of the user performing a predetermined behavior for a plurality of pieces of the content on the basis of the user information acquired by the acquisition unit. The determination unit determines distribution content to be distributed to the terminal device on the basis of the scores of the plurality of pieces of content calculated by the calculation unit.

Abstract: A terminal device according to the present invention includes an application and a browser. The application includes a providing unit that provides the browser that is instructed by the application to perform a predetermined process with terminal information that is used to identify a terminal device and that is acquired by the application. The browser includes a sending unit that sends terminal information that is provided by the providing unit in the application and cookie information that is associated with a predetermined server device to the predetermined server device.

Abstract: An information processing apparatus according to the present invention includes an acquiring unit and an associating unit. The acquiring unit acquires, from an application, terminal information, which is used to identify a terminal device, and feature information, which is created on the basis of information that is allocated to the terminal device and that varies in accordance with the time elapsed, and acquires, from a browser, cookie information and the feature information. Furthermore, the associating unit associates both the terminal information acquired by the acquiring unit and the cookie information acquired by the acquiring unit with the feature information acquired by the acquiring unit.

Abstract: A delivery device according to the invention includes a delivering unit, which delivers control information to a terminal device that includes a display unit. The control information makes the terminal device to perform display control for controlling the display format of an advertising content having a bigger display size than size of the display unit. As a result, the delivery device according to the invention can enhance the advertisement effectiveness of the advertising content.

Abstract: A distribution apparatus according to an embodiment includes an accepting unit and a distributing unit. The accepting unit accepts an advertisement request from an application that operates can the terminal device. When the accepting unit accepts the advertisement request, the distributing unit distributes display candidate advertisements as candidates to be displayed by the terminal device to a terminal device that selects a display target advertisement based on the information on the installed applications from among the display candidate advertisements.

Abstract: An advertising charge adjusting device is configured to set a minimum delivery price which determines a lower limit of a bid price. The advertising charge adjusting device includes a minimum delivery price calculating unit configured to calculate the minimum delivery price for each targeting element, based on bid information for using a targeting function and bid information for not using the targeting function, pieces of bid information being submitted by a plurality of advertisers.