Patents by Inventor Yutao Peng

Yutao Peng has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 9497090
    Abstract: Examples to determine media impressions are disclosed. An example method includes determining an exposure of first media, wherein the exposure occurs after a cookie identifier is received at a computing device, wherein the cookie identifier is received from a database proprietor, determining a first panelist identifier associated with the exposure based on the cookie identifier, determining a second panelist identifier associated with the exposure based on a determination of a user identity by a panelist meter associated with the computing device, determining an adjustment factor by comparing the first panelist identifier and the second panelist identifier, determining a number of impressions of second media from data logged by the database proprietor, the data logged in response to requests transmitted to the database proprietor in response to clients accessing the second media, and applying the adjustment factor to the number of impressions to determine an adjusted number of impressions.
    Type: Grant
    Filed: August 19, 2014
    Date of Patent: November 15, 2016
    Assignee: THE NIELSEN COMPANY (US), LLC
    Inventors: Seema Varma Srivastava, James R. Oliver, Paul Donato, Mainak Mazumdar, Juliette Aurisset, Kumar Nagaraja Rao, Albert R. Perez, Josh Gaunt, Yutao Peng
  • Patent number: 9118542
    Abstract: Examples to determine media impressions are disclosed. An example method includes detecting a cookie identifier established by a database proprietor at a computing device, determining an impression of media, wherein the impression occurs after the cookie identifier is established, determining a first panelist identifier associated with the impression based on the cookie identifier, determining a second panelist identifier associated with the impression based on determination of a user identity by a panelist meter associated with the computing device, and storing an adjustment factor determined by comparing the first panelist identifier and the second panelist identifier.
    Type: Grant
    Filed: January 31, 2013
    Date of Patent: August 25, 2015
    Assignee: The Nielsen Company (US), LLC
    Inventors: Seema Varma Srivastava, James R. Oliver, Paul Donato, Mainak Mazumdar, Juliette Aurisset, Kumar Nagaraja Rao, Albert R. Perez, Josh Gaunt, Yutao Peng
  • Patent number: 9058617
    Abstract: Examples to determine media impressions are disclosed. An example method includes detecting a cookie identifier established by a database proprietor at a computing device, determining an impression of media, wherein the impression occurs after the cookie identifier is established, determining a first panelist identifier associated with the impression based on the cookie identifier, determining a second panelist identifier associated with the impression based on determination of a user identity by a panelist meter associated with the computing device, and storing an adjustment factor determined by comparing the first panelist identifier and the second panelist identifier.
    Type: Grant
    Filed: January 31, 2013
    Date of Patent: June 16, 2015
    Assignee: The Nielsen Company (US), LLC
    Inventors: Seema Varma Srivastava, James R. Oliver, Paul Donato, Mainak Mazumdar, Juliette Aurisset, Kumar Nagaraja Rao, Albert R. Perez, Josh Gaunt, Yutao Peng
  • Publication number: 20140358676
    Abstract: Examples to determine media impressions are disclosed. An example method includes determining an exposure of first media, wherein the exposure occurs after a cookie identifier is received at a computing device, wherein the cookie identifier is received from a database proprietor, determining a first panelist identifier associated with the exposure based on the cookie identifier, determining a second panelist identifier associated with the exposure based on a determination of a user identity by a panelist meter associated with the computing device, determining an adjustment factor by comparing the first panelist identifier and the second panelist identifier, determining a number of impressions of second media from data logged by the database proprietor, the data logged in response to requests transmitted to the database proprietor in response to clients accessing the second media, and applying the adjustment factor to the number of impressions to determine an adjusted number of impressions.
    Type: Application
    Filed: August 19, 2014
    Publication date: December 4, 2014
    Inventors: Seema Varma Srivastava, James R. Oliver, Paul Donato, Mainak Mazumdar, Juliette Aurisset, Kumar Nagaraja Rao, Albert R. Perez, Josh Gaunt, Yutao Peng
  • Publication number: 20130145022
    Abstract: Examples to determine media impressions are disclosed. An example method includes detecting a cookie identifier established by a database proprietor at a computing device, determining an impression of media, wherein the impression occurs after the cookie identifier is established, determining a first panelist identifier associated with the impression based on the cookie identifier, determining a second panelist identifier associated with the impression based on determination of a user identity by a panelist meter associated with the computing device, and storing an adjustment factor determined by comparing the first panelist identifier and the second panelist identifier.
    Type: Application
    Filed: January 31, 2013
    Publication date: June 6, 2013
    Inventors: Seema Varma Srivastava, James R. Oliver, Paul Donato, Mainak Mazumdar, Juliette Aurisset, Kumar Nagaraja Rao, Albert R. Perez, Josh Gaunt, Yutao Peng