Abstract: Disclosed are some examples of systems, apparatus, methods and storage media for providing customized recommendations to users. Some implementations more particularly relate to a recommendation platform that enables authorized third parties to create, customize and add new recommendations that are then available to be served to target users or audiences of users. Some implementations further relate to a recommendation platform that enables authorized users to define audiences, scheduling settings, scheduling policies, and rules to customize or influence the provision of associated recommendations to the users. The recommendation platform includes a recommendation engine that serves the recommendations to users based on such defined audiences, scheduling settings, policies or other rules.