Abstract: The invention relates to an electronic bite display (5) for displaying that a fish (13) has bitten the bait that is attached to the fishing line of a fishing rod (2) that can be placed on a fishing rod holder (1), said fishing rod comprising a reel (3) for reeling in the fishing line. The sensor of the bite display is an electronic acceleration sensor (B) and said bite display (5) comprises a console (21) that is secured between the fishing rod holder and a fishing rod stand (8), that protrudes approximately horizontally in the position of use and extends approximately parallel to the fishing rod (2). A pivoting shaft (27) that can pivot about a pivoting axis and that extends horizontally in the position of use is provided on the console (21). One first end of a pivoting arm (31) is pivotably mounted on the pivoting shaft, the other end supports the housing of the bite display.