DISPLAY STAND
A display and storage stand for displaying and storing merchandise in a retail store location, including at least one stationary display shelf for merchandise to be displayed at an advantageous height for customer access, at least one slidably movable lower storage shelf underneath and immediately adjacent to the stationary display shelf for storing additional merchandise is located in a convenient location for a stock clerk to have ready access to replenish the merchandise sold from the display shelf and a positioning locking mechanism in the slidably movable lower storage shelf that locks said lower storage shelf in position to prevent a loaded lower storage shelf from tipping over the display and storage stand.
This application claims the benefit under 35 U.S.C. 119(e) of U.S. Provisional Ser. No. 62/271,427 filed on Dec. 28, 2015.
STATEMENT REGARDING FEDERALLY SPONSORED RESEARCH OR DEVELOPMENTNot Applicable
THE NAMES OF THE PARTIES TO A JOINT RESEARCH AGREEMENTNot Applicable
INCORPORATION-BY-REFERENCE OF MATERIAL SUBMITTED ON A COMPACT DISC OR AS A TEXT FILE VIA THE OFFICE ELECTRONIC FILING SYSTEM (EFS WEB)Not Applicable
STATEMENT REGARDING PRIOR DISCLOSURES BY THE INVENTOR OR A JOINT INVENTORNot Applicable
BACKGROUND OF THE INVENTION1. Field of the Invention
The present invention relates to merchandise display stands, and more particularly, this invention relates to an easy to replenish display and storage stand for store merchandise displays.
2. Description of the Prior Art
Conventional means for displaying merchandise for sale have included stacking of merchandise boxes in stores and cutting the top off of the uppermost merchandise box in the stack to act as a display box. Alternatively, other means have included display trays for holding merchandise.
However, practitioners of that method have become aware of certain problems which are presented by those prior art methods. One particular problem that has plagued sellers has been that restocking of popular selling merchandise that sells quickly has been burdensome and unwieldy. In order to replenish the available merchandise, stock clerks have to travel to the stock room, load up with new merchandise, and then bring it back to the display area. Since there is usually no readily available storage for replenishing stock, this situation creates inefficiency and requires more hours per day traveling back and forth to the stock room.
It would be desirable to the merchandise distribution industry for a customized display and storage stand that will allow for easy restocking without any undue physical requirements by stock room clerks and salespeople. Safety concerns are also needing to be address, as many of the unopened merchandise boxes are quite heavy, some are so heavy that it creates physical requirements not capable by all workers.
SUMMARY OF THE INVENTIONIn accordance with the above-noted desires of the industry, the present invention provides various aspects, including a display stand for storage and display of at least two boxes of merchandise for ease of restocking. Although the present invention includes the display, storage and easy capability of restocking of all merchandise included within its scope, it is most advantageous for heavy items such as bottles, cans and the like. Because it is well known that merchandise is most easily sold when the merchandise is more or less displayed at eye level, or at the very least at an easy to reach height, that merchandise sells quickly and needs to be replenished frequently. When the merchandise needs to be replenished, stock clerks would find an advantage if the merchandise to be replenished would be conveniently located at the site of display, rather than having to go back into the stockroom each time to bring the new merchandise back out onto the showroom floor. It would be aesthetically pleasing if the boxes of the new merchandise would be stored in an attractive storage area underneath the display shelf.
The present invention is especially helpful for heavy items, such as bottled liquids, cans of soup, dog food, carbonated drinks, and high density solid foods, such as candy. These items sell especially fast, and the display for this type of merchandise must be replenished on a nearly hourly basis, necessitating a lot of stock room visits. With the present invention having on-site storage, a single stock room trip can carry enough replenishing stock to last all day or longer.
In that regard, and realizing that any type of boxed merchandise, as discussed hereinabove, is within the scope of the invention, the present display stand will be described mostly in terms of the display and storage of wine boxes being displayed and stored, as they are especially heavy. Wine boxes are usually about 14 inches tall for a standard wine bottle, and they usually contain a case of wine with 12 bottles in each box. Trying to catch the eye of a customer, a most advantageous height for its display is from 28 inches high to about 48 inches high. Because a store keeper would not want to wait until the display box is entirely empty before opening the storage box immediately underneath, as this can curtail customer appeal and consequent sales, replenishing creates a problem. The problem is that now a stock clerk has a display box with diminishing numbers of wine bottles in the uppermost display box. To keep the display box looking nearly full, the store keeper will want to keep it replenished. The store keeper tells his stock clerk to lift up the display box, put it somewhere nearby so that the stock clerk can open the unopened box to take some bottles out to replenish the upper display box. Now there's a new problem. Now we have a partially full storage box that will be partially crushed by the weight of the now full display box, causing instability. This can cause the entire display to fall over, which clearly is undesirable. The present invention solves this problem by providing a rigid support of the display and storage stand. By partially emptying the storage box, the display box stays securely on top of the display stand, without any chance of tipping over.
These wine boxes in my display stand can most advantageously have one or more sliding shelves for replenishing stock with locking or securement devices to prevent tipping over of the display stand when a full tray of wine is pulled out, ready for restocking.
A first aspect of the present invention includes certain features including a multi-level display stand with the top level being an open display so that wine purchasers can readily access the bottles for purchase. Thereunder, there is at least one pull-out tray for storing at least one unopened box of wine bottles, which is readily accessible for easy restocking of the emptying open upper display box.
In practice, boxes of wine are stacked on one another to raise the display box to a desirable height for customer convenience. As the number of wine bottles from the display box are purchased, the supply of wine bottles in the open display box on the top level dwindles, and will need restocking. In the prior art methods, where the wine boxes are merely stacked one on top of the other, wine bottles from the lowest level may need to be accessed, causing the personnel of the wine shop to have to lift numerous boxes in order to access the lowest level for restocking.
In the present invention, a wine shop employee can roll out the tray holding the new wine bottles and stand next to the open tray and lift the bottles back up into the upper display box to replenish the display box.
Numerous aspects of this invention are envisioned by the present inventor, with numerous configurations of locking devices to hold the rolling tray in place to prevent accidents, and the like.
Although the invention will be described by way of examples hereinbelow for specific aspects having certain features, it must also be realized that minor modifications that do not require undo experimentation on the part of the practitioner are covered within the scope and breadth of this invention. Additional advantages and other novel features of the present invention will be set forth in the description that follows and in particular will be apparent to those skilled in the art upon examination or may be learned within the practice of the invention. Therefore, the invention is capable of many other different aspects and its details are capable of modifications of various aspects which will be obvious to those of ordinary skill in the art all without departing from the spirit of the present invention. Accordingly, the rest of the description will be regarded as illustrative rather than restrictive.
For a further understanding of the nature and advantages of the expected scope and various aspects of the present invention, reference shall be made to the following detailed description, and when taken in conjunction with the accompanying drawings, in which like parts are given the same reference numerals, and wherein;
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In summary, numerous benefits have been described which result from employing any or all of the concepts and the features of the various specific aspects of the present invention, or those that are within the scope of the invention. The display stand acts to provide a new, novel, and non-obvious display stand for storing and displaying wine bottles in an attractive, economical, and unburdensome manner.
The foregoing description of a preferred aspect of the invention has been presented for purposes of illustration and description. It is not intended to be exhaustive or to limit the invention to the precise form disclosed. Obvious modifications or variations are possible in light of the above teachings with regards to the specific aspects. The aspect was chosen and described in order to best illustrate the principles of the invention and its practical applications to thereby enable one of ordinary skill in the art to best utilize the invention in various aspects and with various modifications as are suited to the particular use contemplated. It is intended that the scope of the invention be defined by the claims which are appended hereto.
Claims
1. A display and storage stand for displaying and storing merchandise in a retail store location, comprising:
- at least one stationary display shelf for merchandise to be displayed at an advantageous height for customer access;
- at least one slidably movable lower storage shelf underneath and immediately adjacent to the stationary display shelf for storing additional merchandise is located in a convenient location for a stock clerk to have ready access to replenish the merchandise sold from the display shelf; and
- a positioning locking mechanism in the slidably movable lower storage shelf that locks said lower storage shelf in position to prevent a loaded lower storage shelf from tipping over the display and storage stand.
2. The display and storage stand of claim 1, wherein the stationary display shelf further includes a merchandise securement device for preventing merchandise from slipping off the display shelf.
3. The display and storage stand of claim 1, wherein said at least one stationary display shelf includes two or more display shelves at a 90° angle to one another for displaying merchandise.
4. The display and storage stand of claim 1, wherein said at least one slidably movable lower storage shelf underneath and immediately adjacent to the stationary display shelf includes rollers for carrying the weight of the merchandise being stored thereon, so that the lower storage shelf can be slid more easily.
5. The display and storage stand of claim 1, wherein said at least one slidably movable lower storage shelf underneath and immediately adjacent to the stationary display shelf includes multi-level slidably movable stacked shelves to hold merchandise for replenishing the display shelf.
6. The display and storage stand of claim 1, wherein said positioning locking mechanism in the slidably movable lower storage shelf that locks said lower storage shelf in position includes a toggle locking mechanism that is in communication with the display and storage stand such that when the slidably movable lower storage shelf is slid out to access the stored merchandise, the toggle lock prevents additional shelves from being able to be slid out, whereby a shift of weight of the contents of the display and storage stand is unbalanced and susceptible to being tipped over.
Type: Application
Filed: Dec 28, 2016
Publication Date: Jul 20, 2017
Inventor: Steven Simon (Roseville, MI)
Application Number: 15/393,007