Abstract: A handbag system for efficient changing of handbag styles. The handbag system can include a first outer shell, a second outer shell and a removable liner. The removable liner can be configured for removable placement and attachment within either the first outer shell and the second outer shell. The removable liner can be filled with the typical belongings of the user including a wallet, cosmetics, keys and the like. The removable liner can be detached and removed from the outer shell while retaining the belongings of the user. The user can use the removable liner with the outer shell deemed most appropriate for use with a particular outfit or activity. In addition, the first outer shell can have a first style matching a first outfit and the second outer shell can have a second style matching a second outfit so as to form a fashion system.

Abstract: The present patent disclosure is directed to a removable handbag or purse insert for storage and removal of personal effects, to an assembly of the insert itself and a handbag, and to a method for use of the handbag and insert. The handbag insert is secured within a handbag by one of a number of securement features, which may be zippers, hooks, buttons, clips, clasps, catches or Velcro, as examples.

Abstract: The present invention relates to a collapsible utility bag which may, for example, be sized to fit within an athletic locker. The utility bag is generally rectangular in shape with a door that is hingedly attached to the front of the utility bag. Top and bottom rigid panels are provided, which are hinged or removable, and when in position support a top wall and a bottom wall. Removable side panels provide rigidity to side walls. Generally rectangular frames may be incorporated into the utility bag to provide further rigid support to the front and the rear of the bag. The utility bag can be collapsed for easy storage or shipping by removing the side panels, detaching the top and bottom panels, and collapsing the front of the bag towards the rear of the bag. A method for utilizing the present invention as a vehicle for advertising is also described.

Abstract: Transferable organizers provide stabilization and ease of location for objects carried in handbags and other bags. The organizers may be independently usable and freestanding, and may be inserts inside an existing bag. At least some walls of the organizer are substantially rigid to protect the contents, make the organizer freestanding, or to conform to the dimensions of the existing bag. At least one wall of each organizer may be expandable by means of an expansion panel that can be stowed when expansion is not needed using a fastener, such as a zipper, snap, or magnetic connection. Expansion panels enable adjustment of the width, length, or height of the organizer. A eyeglass case includes an inwardly extending lip that curls over the lens of the glasses and is adjacent a rigid front section. A shoe organizer includes a cushion flap and a stabilizing flap that protects and positions the shoes.

Abstract: Disclosed is an organizer for use in apurse or any bag. The invention enables the consumer to keep personal articles of importance in an orderly and accessible manner.

Abstract: A appearance-changeable wallet includes an inner item-carrying section having an outer side and an inner side and at least two generally planar outer cover sections having inner and outer sides which is adapted to fit over and substantially cover the outer side of the inner item-carrying section, each of the outer sides of the at least two generally planar outer cover sections having a different outer side external appearance. A releasable fastening device is operative to releasably attach a selected one of the at least two outer cover sections having a first outer side external appearance to the outer side of the inner item-carrying section and by releasing the releasable fastening device and connecting another of the outer cover sections having a second outer side external appearance thereto, the external appearance of the appearance-changeable wallet is able to be changed and coordinated with other selected accessories.

Abstract: The present invention relates generally to the field of liners and organizers for containers such as purses or other carrying handbags, and particularly to a transferable purse liner with selective size adjustment capability. The present invention is particularly adaptable as an addition to any purse or other handbags, which works by allowing a user to place and organize all the essential items usually found in a purse in a liner, and at some other time when desiring to use another purse, to transfer the entire content of the purse into another purse in an organized and efficient manner. The present invention can be used with purses or handbags of varying size, where the purse liner can be used in a purse of a certain size, and then adjusted in size either larger or smaller, and be placed in a different size purse.

Abstract: An adjustable size purse insert for easily transferring items from one purse to another. The adjustable purse insert has a plurality of accessory holders for holding and storing different items within a purse. A coupling device is coupled to a body section of each of the plurality of accessory holders. The coupling device allows for removably coupling successive accessory holders together. This allows the purse insert to be adjustable in size and to allow individuals to combine different accessory holders together to form different sizes and configurations of purse inserts.

Abstract: Disclosed is a modular handbag system that allows the user to select one or more pockets to be inserted in a bag. Each pocket has attachment means to secure the pocket to the interior of the bag and the pocket can be changed whenever desired or if there is more than one pocket, the entire pocket structure can be relatively easily removed from the bag and secured into another bag. This allows the user to change purses to match needs or outfits and allows users to have a bag with exactly the number and size of storage pockets they want at any given time. Knowing that the inside pockets can be customized allows users the freedom to choose an outside look to suit their style, without being frustrated by the interior storage capabilities.

Abstract: The invention is the unique construction of a bag, such as a tote, purse, pocketbook, or duffel, encasing a battery powered light which is unseen unless illuminated. The lining, constructed in two sections, is separated by material sheer enough for the light to shine through. If needed, the light is held in place in the light section in a space cut from a piece of foam the same height of the light, cut to fit the width and depth of the bag. The light is accessed from the bag's exterior by an opening to facilitate changing the batteries or light which is then secured closed. In a separate compartment, the light does not mingle with items in the main chamber of the bag. A light within a fashionable bag, self contained, aids the location of items within the bag and provides beneficial lighting.

Abstract: A carrying bag with a removable insert for retaining personal items of a user and make the personal items easily transferable between several bags or purses. The insert has a plurality of organizing compartments and pockets formed therein for the personal items. The outer walls of the insert and the inner walls of the carrying bag hollow shell are provided with strips of securing members, for instance hook-and-loop fasteners. The insert is formed from a flexible material with stiffening elements to allow the insert to remain in an upright orientation outside of the carrying bag shell.

Abstract: A purse organizing system is disclosed for removably positioning in a purse. The purse organizing system comprises an insert having a top and a bottom and being elongated between opposite ends. The insert includes a pair of laterally spaced side walls with the side walls each having opposite ends. The insert also includes a pair of longitudinally spaced end walls with each of the end walls extending between the side walls. The insert also includes a bottom wall extending between the side walls and the end walls for closing a bottom and creating an interior. An open top is located opposite the closed bottom. The insert also includes at least one divider wall extending laterally between the side walls to divide the interior into two compartments.

Abstract: A security handbag system comprising a purse with a detachable portion removably coupled to the side of the purse and attached to the waist of a user. The detachable portion has pockets to hold the users valuables including cash, credit cards, defensive chemical spray and cellular phone. Upon extraordinary pulling away of the purse, the detachable portion remains attached to the user and uncouples from the purse.

Abstract: A host organizer includes a casing, a pocket, and an organizer flap. The pocket is located on the exterior surface of the casing. The pocket contains a first attachment element. The organizer flap extends from the casing and over the pocket. The flap has a second attachment element. The second attachment element is complementary to and alignable with the first attachment element, such that the flap is releasably attachable to the pocket. An ancillary article includes a body and an article flap. The article flap contains third and fourth attachment elements. The third attachment element is complementary to the first element, and the fourth attachment element is complementary to the second element. The body is configured to fit in the organizer pocket. The article flap is adapted to overlap the organizer pocket such that the third and first attachment elements are aligned and the article flap is releasably attachable to the organizer pocket.

Abstract: An interchangeable foundation bag, foundation bag system a method of using the foundation bag system is described. In one embodiment, an interchangeable carrying bag system, is provided which includes a discrete inner foundation bag having an inner surface and an outer surface; at least one outer bag having a top periphery, an inner surface, and an outer surface; a first zipper portion connected to the foundation bag; and a second zipper portion connected to the top periphery of a slipcover. The foundation bag, foundation bag system, and method in various embodiments, may preferably use a reversible/non-reversible liner and a reversible/non-reversible handle.

Abstract: A convertible carrying assembly has separable upper and lower sections, and a removable lower outer covering. The upper section consists of a small handbag with external fasteners for holding the lower outer covering and lower section. When disconnected, the upper section may be used as a handbag. The lower section includes a removable drawer-style organizer. Side panels formed from the outer covering may be unzipped to give access to the drawers in the organizer. If desired, the organizer may be removed for stand-alone use. The outer covering may be used as a stand-alone bag, or may be unzipped to form a flat surface that can be further used or folded for a variety of functions.

Abstract: A handbag has a frame and an insert. The frame comprises a substantially rigid bottom panel, connected to a front section, a back section and two side sections. Attached to either the front/back sections or the side sections is at least one handle for carrying the bag. There is at least one insert that is removably connected to the frame, to create a complete handbag. The insert is visible through the front and back sections. The insert is connected to the frame via any suitable means, such as velcro, magnetic snaps or any combination of fasteners. The insert has an openable top section to receive the contents of the handbag. Each frame preferably has several different inserts, so that the appearance of the handbag can be changed by simply changing the insert.

Abstract: The embodiment of this invention is disclosed, which allows a purse or handbag to be organized. The invention contemplates various sized compartments to accommodate the individual needs of a particular consumer. While the embodiments of this invention have been disclosed, certain modifications may be made, by those skilled in the art, to either the size of the organizer or the compartments in the upper section without violating the spirit of the invention.

Abstract: Dual access hand luggage having in the interior a stowage cell system or assembly, preferably made of stretch fabric, that permits isolation packing and orthogonal stowage and retrieval of goods retained in the cells by access from either face of the suitcase. For roll-on type travel bags, a pop-up handle is provided in a side wall, rather than on the back face as in current luggage. The inventive system is particularly useful for suitcases, carry-on or roll-on bags, back packs, totes, brief cases, and laptop cases. Dual-sided external access combined with internal, modular, fixed-size or variable-size stowage cells, oriented generally orthogonal to the planes of both sides, permits packing and selective removal of articles through either face of the bag so that articles otherwise buried in the bag are easily removed by flipping the bag over and accessing the item through the openable back face.

Abstract: A carrying case comprises an enclosure including a plurality of external walls and an external panel disposed over a window in one of the external walls communicating with an interior compartment. The enclosure has a selectively openable, selectively closable compartment opening providing access into the interior compartment when the opening is open and which prevents access into the interior compartment when the opening is closed. The panel defines a pop-out compartment adapted to carry an object and has a retracted position wherein the pop-out compartment is disposed within the interior compartment for removal of the object from the enclosure through the compartment opening. The panel is pivotable from the retracted position to an extended position wherein the pop-out compartment is withdrawn from the interior compartment for removal of the object from the enclosure via the pop-out compartment independent of the compartment opening.

Abstract: A bag, of tote or briefcase size, includes a removable and adjustable protective cradle for carrying a portable computer or other sensitive device. The cradle may be selectively secured at different heights to divider members within the interior of the bag. When not needed, the protective cradle may be removed from the bag to free the bag to carry other contents.

Abstract: A removable insert for bags holds and organizes personal articles. A first insert module comprises a closed base, an open top, side walls and pocket walls extending between the side walls. The pocket walls and side walls of the first insert module define a plurality of vertical pockets. A second insert module is separable from the first insert module. The second insert module comprises a closed base, an open top, side walls and pocket walls extending between the side walls. The pocket walls and side walls of the second insert module define a plurality of vertical pockets. An attachment mechanism selectively attaches and detaches the first and second insert modules to one another, wherein when attached the first and second insert modules are adjacent one another and the bases of the first and second insert modules are coplanar.

Abstract: A handbag is disclosed which comprises an enclosure having opposed front and rear walls, opposed sidewalls, a bottom wall and side walls defining a storage space. A closure panel is associated with at least one of the walls and arranged for pivotal movement toward and away from the at least one wall so as to define a compartment therebetween. At least one first magnetically attractive device is associated with the at least one wall. A functional device such as a wallet, change purse or the like, is arranged for separable attachment within the compartment, the functional device having associated therewith at least one second magnetically attractive device for removably attaching the functional device within the compartment by positioning the first and second magnetically attractive devices in opposed relation so as to develop mutual magnetic attractive force between said at least one first and second magnetically attractive devices.

Abstract: A portable project bag kit includes a large project bag, a small project bag, and a stand. The large project bag has a pair of carrying handles and a pair of tabs attached near the opening of the large project bag, and a closure mechanism sewn within a top edge of the large project bag. Snaps may also be placed on the large project bag, and configured to snap together and form a base for the large project bag to sit upright. The second project bag also has a closure mechanism sewn within a top edge of the second project bag. The closure mechanism of each project bag is formed of a concave metal and is configured to make the each project bag easy to open and close, and to securely hold contents of the associated project bag when the project bag is turned upside down.

Abstract: A binder including a front cover, a rear cover directly or indirectly coupled to the front cover, and a gusset extending generally between the front and rear covers. The pocket further includes a pocket located on an outer surface of the binder, the pocket at least partially overlapping with at least part of the gusset.

Abstract: A carrying case comprises an enclosure including a plurality of external walls and an external panel disposed over a window in one of the external walls communicating with an interior compartment. The enclosure has a selectively openable, selectively closable compartment opening providing access into the interior compartment when the opening is open and which prevents access into the interior compartment when the opening is closed. The panel defines a pop-out compartment adapted to carry an object and has a retracted position wherein the pop-out compartment is disposed within the interior compartment for removal of the object from the enclosure through the compartment opening. The panel is pivotable from the retracted position to an extended position wherein the pop-out compartment is withdrawn from the interior compartment for removal of the object from the enclosure via the pop-out compartment independent of the compartment opening.

Abstract: A baseball equipment bag having an elongated bag portion of flexible material and a substantially planar interior shelf within the elongated bag portion. The interior shelf is permanently secured to the elongated bag portion. A removable panel is capable of being removed to substantially fully expose the interior shelf. The removable panel can be removed from the bag to facilitate the application of commercial printing thereon. The equipment bag includes a bat compartment which allows a bat to be accessed from either of two openings. The equipment bag is capable of collapsing to a substantially flat configuration when not in use.

Abstract: An article shape maintenance system for maintaining the shape of a bag article during storage and non-use thereof. The article shape maintenance system includes a filler member, and a covering surrounding the filler member. The covering is comprised of a cloth material. The filler member is comprised of a resilient material such as foam rubber or polyester fiber. The filler member preferably includes a sachet containing a scented material. The filler member preferably includes silica gel or related material for absorbing moisture from within the bag.

Abstract: A portable carrying case made of a fabric and having two panels connected by a fold is provided including an arrangement of several strips of hook-fastener material to which various inserts can be attached using corresponding strips of loop-fastener material. One of the panel surfaces has a mesh material layer permanently attached to it to hold elongated objects. The inserts can include single and multi-pocket pouches and a single sheet having fleece on one side, each of which has a strip of loop-fastener material used to fasten to corresponding hook-fastener strips inside the case. The case can be closed with pair of hook-and-loop fastener strips or by a zipper that can enclose three sides of the case. An additional external pouch can be attached onto the outside of the case using a pair of ribbons that are part of the external pouch.

Abstract: A portable document storage device is formed of a filing pouch having a collapsible pocket and a foldable flap extending from its back cover, and an expandable filing case. The filing case is partitioned by a plurality of indexed section dividers that divide the filing case into a plurality of pockets to receive papers in an orderly manner. Mutually engageable releaseable fasteners are located on the back cover of the filing case and on the front cover of the filing pouch. When the releaseable fasteners are engaged the filing case can be carried with the filing pouch and is enveloped by the foldable cover of the filing pouch. Alternatively, the fasteners may be released from each other so that the filing case may be completely or partially detached from the filing pouch.

Abstract: The present invention provides a handbag having a recess or similar depression molded in a back panel for holding a purse. A shoulder strap is provided for carrying the handbag with the back panel and the recess adjacent to the user's body so the purse is inaccessible to all but the user. The recess is sized to firmly fit the purse with the front of the purse being substantially flush with outer face of the back panel. The handbag is also provided with a back flap to complete cover the recess and the purse to make the purse even more inaccessible to non-users. Velcro or similar type of a fastener holds the back flap firmly to the back panel. At least the back panel of the handbag is made of a type of leather in which the recess is molded into back panel using warm water and a molding press. The back panel consists of two separate molded pieces of leather whose rough sides are joined by an adhesive and whose smooth sides are the outer and inner faces of the back panel.

Abstract: The present invention provides a handbag having a recess or similar depression molded in a back panel for holding a purse. A shoulder strap is provided for carrying the handbag with the back panel and the recess adjacent to the user's body so the purse is inaccessible to all but the user. The recess is sized to firmly fit the purse with the front of the purse being substantially flush with outer face of the back panel. The handbag is also provided with a back flap to complete cover the recess and the purse to make the purse even more inaccessible to non-users. Velcro or similar type of a fastener holds the back flap firmly to the back panel. At least the back panel of the handbag is made of a type of leather in which the recess is molded into back panel using warm water and a molding press. The back panel consists of two separate molded pieces of leather whose rough sides are joined by an adhesive and whose smooth sides are the outer and inner faces of the back panel.

Abstract: Disclosure relates to a rigid and foldable insert for a portable receptacle, where the insert includes plural, selectively positioned, panels fastened therewithin by complementary fabric strips, such as a VELCRO-type fastener. A preferred embodiment thereof includes a separable bottom panel.

Abstract: A utility bag (10) comprised of a primary bag (12) and a releasably attached auxiliary bag (30. When the auxiliary bag (30) is attached to the primary bag (12), various items, such as sporting equipment, can be placed in each respective bag (12),(30) and carried together when desirable, the auxiliary bag (30) can be detached from the primary bag (12) by utilizing two sets of buckles. The primary bag (12) includes a plurality of straps which allow the primary bag (12) to be worn over a shoulder, such as a purse or carried by hand by utilizing a hand grip (102). The auxiliary bag (30), when detached, can be held by an attached carrying handle (118), or worn as a backpack by utilizing a separate pair of back straps. Both the primary bag (12) and the auxiliary bag (30) are constructed of a strong waterproof material and both bags utilize zippers to gain access to the bag's interior.

Abstract: A pouch, which is inserted into a purse. The inside front and back walls of the pouch have pockets of an assortment of sizes and materials, which enable a person to organize the items carried in a purse. The pockets are designed to hold a multiplicity of items. Some of the pockets are padded, which eliminates the need for additional cases such as is needed for the protection of eyeglasses. In addition, the pouch has a separate middle section, which is comprised of a wall having pockets on both sides. The middle section can be removed by lifting it out of the pouch, and can then be inserted into a smaller purse. The pouch and the separate removable middle section enable a person to change purses quickly and allows a person to change from one purse to a purse of a different size.

Abstract: A portable document storage device includes large and small portable file folders or wallets. Each of these file folders has front and back covers and a foldable flap that extends from the back cover and folds over the front cover. Each file folder is provided with accordion pleated side panels that allow at least the upper portions of the front and back covers to be spread apart from each other for access to the contents of the folders. A plurality of divider sheets are provided for each file folder. The divider sheets have side marginal edges that are secured throughout to the pleats in the side panels of their respective wallets. Release able fasteners are provided with mutually engaging fastening elements located near the upper edge of the rear cover of the small filing wallet and near the upper edge of the front cover of the large filing wallet.

Abstract: A baseball equipment bag having an elongated bag portion of flexible material and a substantially planar interior shelf within the elongated bag portion. The interior shelf is permanently secured to the elongated bag portion. A removable panel is capable of being removed to substantially fully expose the interior shelf. The removable panel can be removed from the bag to facilitate the application of commercial printing thereon. The equipment bag includes a bat compartment which allows a bat to be accessed from either of two openings. The equipment bag is capable of collapsing to a substantially flat configuration when not in use.

Abstract: A purse or handbag which can be used as a usual purse or as a purse for carrying objects which are not to be seen. The purse may include separate side and end pouches for containing different objects. The purse can have VELCRO strips, buttons or snaps on a side and/or end surfaces to which a separate pouch having similar attaching elements thereon can be secure within the purse. The purse can be used in a casino with a separate pouch secured to an inner surface for carrying a casino cup which is hid from view.

Abstract: Disclosed is an organizer for use in a handbag having one or more detachable hook and loop strips 20 and a non-detachable, mating sheets 24 for selectively supporting the strips 20 within the organizer. The non-detachable, mating sheets 24 for the dividers 20 are at least two lengths of hook and loop material 24 which, having an adhesive back, are adhesively positioned adjacent each other on opposing internal walls of the purse 10. The hook and loop material 24 may also be sewn into place. The hook and loop strips 20, 24 can be of any length preferably extending substantially from the base to the top of the purse wall. By incorporating one or more partitioning elements 20 organizer can be divided into a plurality of compartments 22 of varying size.

Abstract: The present invention 10 discloses one or more detachable hook and loop strips 20 and a non-detachable, mating means 24 for selectively maintaining the strips 20 within a housing 10, such as a purse 10. The non-detachable, mating means 24 for the dividers 20 are at least two lengths of hook and loop material 24 which, having an adhesive back, are adhesively positioned adjacent each other on opposing internal walls of the purse 10. The hook and loop material 24 may also be sewn into the present invention 10. The hook and loop strips 20, 24 can be of any length preferably extending substantially from the base to the top of the purse wall. By incorporating one or more partitioning elements 20 and retaining means 24 the purse 10 can be divided into a plurality of compartments 22 of varying size.

Abstract: Luggage that includes a bag that is capable of housing an elongated article of leisure, such as a snowboard or skis, the bag including an arrangement to enable it to be attached to a main article of luggage having substantially the same length.

Abstract: A handbag is disclosed which comprises an enclosure having opposed front and rear walls, opposed sidewalls, a bottom wall and side walls defining a storage space. A closure panel is associated with at least one of the walls and arranged for pivotal movement toward and away from the at least one wall so as to define a compartment therebetween. At least one first magnetically attractive device is associated with the at least one wall. A functional device such as a wallet, change purse or the like, is arranged for separable attachment within the compartment, the functional device having associated therewith at least one second magnetically attractive device for removably attaching the functional device within the compartment by positioning the first and second magnetically attractive devices in opposed relation so as to develop mutual magnetic attractive force between said at least one first and second magnetically attractive devices.

Abstract: A carry bag with a pouch insert and magnetic fasteners is provided. The carry bag comprises a three-dimensional, generally rectangular pouch having a zipper or drawstring closure in the top face and a detachable carrying strap. One portion of each magnetic fastener is secured to each end face of the front and back faces of the pouch, and an opposite portion of each magnetic fastener is secured to the carrying strap.

Abstract: This invention provides a handbag having an accessory compartment which is easily insertable into and removable from the handbag and is secured into the handbag using two pairs of fasteners, such as snaps. When the compartment is removed from the handbag, the fasteners on the compartment can be engaged to each other in order to close the compartment.

Abstract: A hockey equipment bag having an interior compartment comprising a series of adjustable shelves. The equipment bag sits upright and is accessible through a series of closeable flap panels. An inner frame provides a series of holes to accept spring compression crossmembers used to support shelf panels. The shelf panels adjust to configure compartment size as desired by the user. Pockets are incorporated to the sides of the equipment bag for holding specific articles. The equipment bag is partially collapsible and includes straps as well as a handle and wheels to facilitate transportation.

Abstract: An improved transferable liner compartment having a dual compartment liner with a plurality of compartment inlets or connectors for accessing or retrieving select items. Each inlet operatively peels away at 90° with respect to each adjoining inlet to provide a predetermined expanse volume, and for providing either a vertical or horizontal opening orientation for a particular handbag or other carrier. The first and second inlets form an outer pouch and the third and fourth inlets form a inner pouch. The outer pouch has fasteners for quick and easy deployment and/or removal from a carrier such as a handbag, backpack, briefcase, etc.

Abstract: An improved transferable liner compartment having a dual compartment liner with a plurality of compartment inlets or connectors for accessing or retrieving select items. Each inlet operatively peels away at 90° with respect to each adjoining inlet to provide a predetermined expanse volume, and for providing either a vertical or horizontal opening orientation for a particular handbag or other carrier. The first and second inlets form an outer pouch and the third and fourth inlets form a inner pouch. The outer pouch has fasteners for quick and easy deployment and/or removal from a carrier such as a handbag, backpack, briefcase, etc.

Abstract: The present invention relates to a storage device for use with a carrying case, and having an aperture therein adapted to receive a handle or strap of the carrying case. The device may also have attachment devices enabling the device to be carried separate from the carrying case if desired. Side body portions of the device have compartments that are adapted to receive, store, and carry items of various sizes. These compartments may be lined with material to protect or enhance the items contained therein. Optional straps may extend from the bottom edges of the side portions in order to attach and secure the device onto a carrying case.

Abstract: An interchangeable carrying bag system and method is provided having an inner bag, an outer bag, a first fastening structure attached to the inner surface of the outer bag and to the outer surface of the inner bag and at least one piece of decorative material reversibly attachable to the outer surface of the inner bag when the inner bag is used independently of the outer bag. In addition, a second fastening structure can be attached to the inner bag.

Abstract: An article holding assembly for a purse for conveniently storing a plurality of keys within a purse or other bag with the keys positioned in an easily accessed area within the purse. The inventive device includes a support case having a pocket member, a clip member attached to a rear portion of the support case for engaging one of several pockets within a handbag, and a shaft having a loop pivotally attached to an upper end for securing at least one key thereto. The shaft is slidably positionable within the pocket member of the support case thereby maintaining the key in a convenient location within the handbag. A capturing member such as a detent ball structure may be utilized to maintain the shaft within the pocket member during extreme movements of the handbag. A sleeve member may also be positioned within the pocket member for increasing the strength of the pocket member during extended usage.