Abstract: A display rack for displaying in a market the combination of packaged soft drinks, advertising signs associated therewith, and chilled soft drinks for local consumption in the market is described. The display rack includes a central station in which a lithographed artwork depicting the products being sold or dispensed is disposed. A chilled beverage dispenser fits into the central section below the lithographed artwork. On each side of the central section is a shelf unit for storing and displaying packaged beverages of a like or similar kind to those dispensed in the central section of the display rack, as well as to those found in the packaged goods section at a separate location of the supermarket. A roof or canopy fits over all three sections of the display rack and holds them together as one unit. The canopy has an open top and diffuser panels in the bottom thereof to faciliate the illumination of the display rack sections with ambient light. A plurality of decorative lanterns are secured to the canopy.

Abstract: A display case for bakery goods and the like wherein a cabinet having opposite sidewalls and a front glass wall mounts a plurality of shelves. A pair of elongated support brackets are demountably suspended at the sidewalls of the cabinet and contain vertically spaced support beams thereon. Crossbars are demountably supported by the bracket support means and wire racks are removably clipped to the crossbars. One or more of the crossbars at the front of the cabinet adjacent the glass wall houses a fluorescent fixture and a fluorescent lamp which are concealed from view from the front of the cabinet but which are exposed for illumination of the shelf therebeneath.