Abstract: A financial transaction card including an account identifier, a cover, and a pop-up member. The account identifier links the financial transaction card to at least one of a financial account or a financial record. The cover is configured to fold about a fold line between an open and a closed position. The pop-up member is coupled with the cover on both sides of the fold line and is configured to transition between a relatively flat position when the cover is in the closed position and an extended position when cover is in the open position. The pop-up member is stored between at least two portions of the cover when the cover is in the closed position. Methods of assembling a financial transaction card, methods of encouraging purchase and facilitating use of a stored-value card, and other embodiments are also disclosed.

Abstract: By providing a pre-printed promotional system which employs a housing and a cooperating slider panel mounted to each other, with the slider panel being movable for activating a foldable graphic element to move between an open displayed position and a closed, folded position, a unique, hands-on, printed, visually exciting and interest generating advertising/promotional product is attained. Preferably, the promotional system comprises two cooperating components which are cooperatively associated to each other in sliding interengagement. Although two components are required for achieving the basic construction, alternate embodiments of the present invention may incorporate additional components for providing a further enhanced visual impact.

Abstract: A card holder is disclosed which has: a) a front and a back panel connected by a central hinge; the holder having a closed position in which the front panel at least partially overlies the back panel, generally in a single plane, and an open position in which the panels are pivoted about the central hinge for viewing material positioned between the panels; and b) a pop-up connected to both panels, the pop-up panel being connected to at least one of the panels by a foldable extension. Opening the holder along the central hinge unfolds the foldable extension rotating the pop-up panel and moving the pop-up out of the plane of the panels.

Abstract: A dynamic image holder can have a magnetic back and fold-out portions that allow it to adapt from a flat display state to an extended display states, such as in a standing or hanging position. The portions may also be re-positioned so that a customer can resume using the image holder on a flat surface, such as a metal refrigerator or filing cabinet.

Abstract: A gift card assembly includes a substrate, a gift card, and a card carrying member interposed between the substrate and the gift card. The card carrying member is releasably attached to the substrate and releasably attached to the gift card. The card carrying member resiliently or movably carries the gift card relative to the substrate such that the gift card is allowed to be spaced from the substrate when the gift card assembly is in a displayed configuration (which thereby provides a three-dimensional effect to the gift card assembly) and is allowed to achieve a position adjacent to the substrate when the gift card assembly is in a stowed configuration.

Abstract: A greeting card having a first card panel, a door connected to the first card panel and movable between a closed position where the door substantially covers a section of the first card panel and an open position where the door uncovers the section of the first card panel. A trigger is provided which is movable between a first position wherein the door is prevented from moving, and a second position wherein the door is allowed to move between the closed and open positions. A member which is movable by a user controls operation of the trigger to move the trigger to the second position to allow the door to move to the open position.

Abstract: The envelope with interior decorative elements is an envelope for receiving a greeting card, which may be further opened to display additional, decorative elements mounted within an interior thereof. The envelope includes first and second outer panels, each outer panel having an interior surface and an exterior surface. An inner panel is further provided so that, when the envelope is in a closed configuration, the inner panel is sandwiched between the first and second outer panels. An exterior surface of the inner panel is positioned adjacent an interior surface of the second outer panel so that a pocket is defined therebetween. The pocket is adapted for receiving the greeting card. The first and second outer panels may be separated so that, when folded apart, a pop-up decorative element is displayed, the decorative element being mounted on the interior surfaces of the inner panel and the first outer panel.

Abstract: By providing a unique, pre-formed holding member which is quickly and easily assembled into the three-dimensional diorama display, a unique, visually exciting and interest generating three-dimensional diorama display system is attained. In the preferred embodiment of the present invention, a substantially flat transparent sheet of material is constructed having a desired size and shape for receiving and holding a particular photograph construction or configuration. In addition, the transparent sheet of material incorporates cooperating pre-formed score lines formed along the opposed edges of the transparent sheet, effectively establishing flanges at the opposed side edges thereof. Each of the flanges are arcuately pivoted along the associated score lines, thereby enabling the flanges to extend inwardly, towards each other, establishing two cooperating photograph edge holding flanges.

Abstract: A financial transaction card includes an account identifier, a panel, and a plurality of pop-up members. The account identifier links the financial transaction card to at least one of a financial account or a financial record and is readily readable by a point-of-sale terminal. The plurality of pop-up members are each coupled with one of the panel and another one of the plurality of pop-up members. Each of the plurality of pop-up members is configured to transition between a collapsed position and an extended position. The financial transaction card is substantially flat when the plurality of pop-up members are each in the collapsed position, and the plurality of pop-up members each extend outwardly from the panel in the extended position. Stored-value cards, methods of encouraging purchase and facilitating use of a financial transaction card, and other embodiments are also disclosed.

Abstract: This disclosure relates to a greeting card and more specifically to a three-dimensional greeting card configured to house an ornament and a three-dimensional envelope configured to provide sufficient internal volume to receive and wrap the greeting card and ornament combination.

Abstract: A deployable temporary traffic sign system requires no roadside assembly, because the sign comprises a flexible sign panel which may be changed in size merely by folding one portion of the sign panel over a second portion of the sign panel about a crease line disposed therein. The sign itself is supported on a sign stand which is pivotally mounted to a support base.

Abstract: By providing a unique, pre-printed promotional/delivery system which can be produced in a wide variety of alternate forms and/or configurations incorporating at least two principal cooperating components mounted to each other, with one component being movable relative to a fixed holding component in response to action taken by the user, a unique, hands-on, printed, visually exciting and interest generating advertising/promotional product and/or delivery system is attained. In the preferred construction, the user action causes the movable component to move from a first position, wherein the movable component is fully retained in the holding component, to a second position, wherein the movable component extends outwardly from the holding component. In this way, a unique, user controlled, unanticipated and surprising result is achieved which enables any desired gift, display, award, certificate, prize, or promotion to be delivered in a unique manner.

Abstract: By providing a unique, preprinted housing member which automatically expands from a flat, generally two-dimensional configuration into a three-dimensional promotional display, and is securely maintained in the three-dimensional configuration for any desired time duration, a unique, hands-on, printed, long-lasting visually exciting and interest-generating advertising/promotional product is obtained. In the present invention, the self-erecting, promotional display member incorporates small magnetic members mounted to internal panels, struts or support walls of the display member, with the magnetic members being positions for being automatically activated simultaneously with the movement of the display member from its two-dimensional configuration into its three-dimensional configuration. Once activated, the magnetic members are brought into locked engagement with each other, securely holding the display member in its fully erect, three-dimensional display configuration.

Abstract: The current invention provides a card holder for displaying a card on a flat horizontal surface. The card holder is substantially adhesive free and can be mailed in a flat configuration with a greeting card in a greeting card envelope. The card holder comprises a panel having tabs that are extendable outwardly from the panel and arranged in a pattern to secure the edges of the card, thus allowing the card to be displayed in a stable manner.

Abstract: A snap mobile is disclosed for advertising a product or event and includes a display card having a first printed surface and an oppositely aligned second surface. The display card has a width divided by at least five score lines into first, second, third, fourth, fifth and sixth panels, with the first and sixth panels having an equal width. The snap mobile also has an attachment mechanism securing the first panel to the sixth panel to form a first member once the first and sixth panels are overlaid. Each of the second, third, fourth and fifth panels are aligned at an angle to each other and also at an angle to the first member.

Abstract: A postcard combined with a puzzle to furnish the recipient with a diversion beyond merely reading the card. Preferred embodiments of the puzzle postcard, besides having the usual space for placing postage and a recipient's address and a space adorned with a symbolic representation and/or for writing a message to the recipient, also have at least one puzzle suited to be solved on a two-dimensional board. The contemplated puzzles may be not only ordinary crossword puzzles, but also Sudoku puzzles, code puzzles (relating numbers to words), and any other word- or number-related type puzzles suited to be solved on a two-dimensional board.

Abstract: By providing a housing and a cooperating slider member cooperatively associated with each other, with the slider member being removable from the housing for simultaneously activating the housing to automatically form a three-dimensional object, a unique, hands-on, printed, visually exciting and interest generating advertising/promotional product is attained which can be used for a wide variety of promotions, including use as a mailer. The system of the present invention provides an exciting and surprising result which is not anticipated by the user, and can be produced in a wide variety of alternate forms and/or configurations.

Abstract: A trading card includes a front wall, a back wall, a bottom wall, and a top wall. The front wall retains a viewing lens. The back wall retains an image. The bottom wall extends between the front wall and the back wall. The top wall extends between the front wall and the back wall. Three of the walls are moveable relative to the other wall to move the trading card from a folded configuration to an unfolded configuration. In the folded configuration, the walls are substantially parallel to each other. Further, in the unfolded configuration, the front wall and the back wall are substantially parallel and spaced apart, and the bottom wall and the top wall are substantially parallel and spaced apart. Additionally, the image is viewable through the viewing lens when the trading card is in the unfolded configuration. Moreover, the image can be on a piece of film and the viewing lens can be a magnifying lens.

Abstract: A craft kit for making pop-up cards having a plurality of pop-up construction elements of different configurations, each configuration of construction element being provided in plurality, each configuration comprising a sheet-like member with predefined fold lines and selective areas coated with adhesive for joining to a card and to a pop-up element to create motion in the pop-up element when a card is opened. Such a kit may contain multiple ones of multiple construction elements, with or without blank cards, or may simply include multiple construction elements, all of the same design, typically for use as replacements for those used from a larger kit, or of a special or new design not normally included in original kits. Various construction elements and their uses are disclosed.

Abstract: Pop-up Business Card by this invention is characterized by—information printing part which contains the information of the card such as the company name, personal name, and contact number, —main folding line generated by the line-drawing process on one side of the card so that part of the card can be folded, —cutting-line pattern which contains cutting-lines formed from the main folding-line to the other side of the card, —the 1st folding-line pattern generated by line-drawing process on one side of the card so as to be juxtaposed with the cutting-line pattern, —the 2nd folding-line pattern generated by line-drawing process on the other side of the card paper so as to be juxtaposed with the above cutting-line pattern, *—the generation of the solid figures on the card when it is folded according to the above main folding-line, cutting-line pattern, the 1st folding-line pattern, and 2nd folding-line pattern, —solid figures reversibly popped up when the card is opened from the folded state along the main folding

Abstract: A three-dimensional display frame assembly for displaying planar display material in respective multiple planes. The frame assembly can be provided as a single-sheet preform and can be self-standing.

Abstract: By providing a unique, pre-formed holding member which is quickly and easily assembled into the three-dimensional diorama display, a unique, visually exciting and interest generating three-dimensional diorama display system is attained. In the preferred embodiment of the present invention, a substantially flat transparent sheet of material is constructed having a desired size and shape for receiving and holding a particular photograph construction or configuration. In addition, the transparent sheet of material incorporates cooperating pre-formed score lines formed along the opposed edges of the transparent sheet, effectively establishing flanges at the opposed side edges thereof. Each of the flanges are arcuately pivoted along the associated score lines, thereby enabling the flanges to extend inwardly, towards each other, establishing two cooperating photograph edge holding flanges.

Abstract: By employing the present invention, a unique, pre-printed housing member which is quickly and easily assembled from a flat, generally two-dimensional configuration into a three-dimensional promotional display, along with an integrally affixed stabilizing and locking member is attained. Once the promotional display system is placed in its three-dimensional configuration, with the stabilizing/locking member activated, assurance is provided that the entire advertising/promotional display product is securely retained in the desired, eye-catching, visually exciting, three-dimensional configuration. In particular, in the present invention, the promotional display member incorporates an integral, arcuately pivotable, stabilizing/locking arm and stand combination which cooperates with one or more panel members of the housing to assure secure-ment of the promotional display system in its fully erected configuration when desired by the user.

Abstract: The invention is a promotional structure, such as a greeting card, which is collapsible to fit into a flat envelope for mailing, and which unfolds into the shape of a recognizable type of building, such as a house. Some of the panels are flexibly joined to one another while others (or portions of others) carry reusable fasteners, such as ribbons corresponding to complementary holes on adjacent panels. When the structure is unfolded and the fasteners join the corresponding panels, the panels define the building's shape and its promotional theme. The design provides a structure well suited for distributing promotional material in a medium that is different than traditional greeting cards or brochures, and the structure may be fabricated either from a plurality of panels secured to each other or from the die-cutting and scoring of a single sheet of material.

Abstract: A blank for constructing a three-dimensional form is provided. The blank includes a rhomboid panel with three edges and two fold lines, which define a pair of triangular panels. Another rhomboid panel connected to the first rhomboid panel along the common fold line, the other rhomboid panel having three edges and a fold line, which together with the common fold line define another pair of triangular panels. At least one securing flap is connected to one rhomboid edge, the rhomboid panels being foldable towards each other about the common fold line. The pairs of triangles are foldable towards each other and the securing flap is foldable over and connectable to one of the second rhomboid panel edges. A three-dimensional form is also provided.

Abstract: The invention is a promotional structure, such as a greeting card, which is collapsible to fit into a flat envelope for mailing, and which unfolds into the shape of a recognizable type of building, such as a house. Some of the panels are flexibly joined to one another while others (or portions of others) carry reusable fasteners, such as ribbons corresponding to complementary holes on adjacent panels. When the structure is unfolded and the fasteners join the corresponding panels, the panels define the building's shape and its promotional theme. The design provides a structure well suited for distributing promotional material in a medium that is different than traditional greeting cards or brochures, and the structure may be fabricated either from a plurality of panels secured to each other or from the die-cutting and scoring of a single sheet of material.

Abstract: A rotary pop-up envelope is disclosed. The device comprises an envelope that holds a pullout tab that is pivotably connected to a pop-up sheet member. The envelope includes a slotted panel with a slot through which the pop-up sheet member is inserted. The envelope further includes a middle panel and a cover panel that, when folded together, enclose the slotted panel, the pop-up sheet member, and the pullout tab. The envelope is open at one end and partially open at a top edge such that when the pullout tab is pulled away from the envelope, the pop-up sheet member engages an apex of the slot in the slotted panel that forces the pop-up sheet member to rotate up through the open portion at the top side of the envelope.

Abstract: The present invention relates to a display article (1) comprising a first member (3) and a second member (5) movable relative to each other between an open position and a closed position. A section (20, 22, 24) of the first member (3) is displaceable away from an adjacent area thereof to enable said section (20, 22, 24) to be silhouetted by light emitted from a device for emitting light (37). The present invention also relates to a blank (31) for forming the display article (1).

Abstract: By providing a unique, preprinted housing member which automatically expands from a flat, generally two-dimensional configuration into a three-dimensional promotional display, and is securely maintained in the three-dimensional configuration for any desired time duration, a unique, hands-on, printed, long-lasting visually exciting and interest-generating advertising/promotional product is obtained. In the present invention, the self-erecting, promotional display member incorporates small magnetic members mounted to internal panels, struts or support walls of the display member, with the magnetic members being positions for being automatically activated simultaneously with the movement of the display member from its two-dimensional configuration into its three-dimensional configuration. Once activated, the magnetic members are brought into locked engagement with each other, securely holding the display member in its fully erect, three-dimensional display configuration.

Abstract: A three-dimensional mobile construction is fabricated as a two dimensional object and thereafter expanded into a three dimensional configuration suited for suspension as a mobile. Cut lines in a web defines elements linked in a contiguous arrangement, and the elements are moved out of the plane of the web to create the three dimensional display.

Abstract: A pop-up greeting card presenting a media item to a recipient, comprising two card panels integrally formed with a pop-up element secured between the card panels, forming a three-dimensional configuration with an elongated slot through which the free end of a presentation support element periscopes when the pop-up greeting card is opened. A media item, such as a CD or mini CD, is inserted in the presentation support element such that the media item protrudes at least partially through the elongated pop-up slot when the front surfaces of the card panels are brought together, and is extended through the pop-up slot by the presentation support element when the recipient opens the greeting card. The media item is presented to a recipient of the pop-up greeting card when the card panels are moved apart, as the greeting card is opened.

Abstract: A set (1) for the composition of bi-dimensional images into tri-dimensional form, comprising a panel plurality (2), each panel (21, 22, 23, 24) reproducing a respective bi-dimensional image, and a support unit (3), apt to support the panels so that they are substantially parallel to a same plane, which unit has members (31, 32, 33, 34, 35) rotatably connected one to the other by rotatable connection means (5), to make the set assume a plurality of exhibition configurations and a minimal encumbrance configuration, wherein the panels and the support unit have reversible means of mutual engagement (4) (FIG. 3).

Abstract: A card comprises a card body; a running-out part provided at the card body; means for forming the running-out part, capable of jumping the running-out part out from the card body in three dimensions; an predetermined printing part provided at the card body, using in common; and a printing column provided at the card part except for a part of means for forming the running-out part so that it can produce a three-dimensional effect and make people fun and happy, and it is easy to print for any order of applicant, and everyone can use efficiently.

Abstract: A funeral home director or other party who wishes to generate a personalized memorial item (for example, a casket display) is provided with stock display sheets, which are most preferably formed of adhesive label sheets having easily peelable/removable precut display sheet print fields. The director is provided with software allowing text and images to be designed, edited, and printed onto the display sheet print fields in a form representing how the director would like such text and images displayed on the memorial item if it was personalized. The printed display sheet print fields may then each be affixed to a corresponding memorial item print field on the memorial item.

Abstract: A promotional card including a base card defining front and rear surfaces with at least one of the surfaces having indicia thereon and a token attached to at least one of the surfaces of the base card. In one example, the token is an informational booklet that is removably attached to the base card. An overlaminate is disposed over at least a portion of the informational booklet, the overlaminate includes at least one weakened region between the informational booklet and at least one of the top and bottom edges of the base card. The informational booklet is attached to at least one of the surfaces of the base card and contains at least one non-adhered edge and at least one adhered edge with the adhered edge being the leading edge for feeding the promotional card into a high speed processing machine that will feed the promotional card into a multi-page article.

Abstract: A pop-up display for mounting in a scrapbook or binder has folded tabs that are adhesively fastened to scrapbook or binder leaves is formed from a plastic sheet folded and bonded on two sides to form a pocket for an item such as a photograph, the tabs being aligned at an angle so that the display folds flat when the scrapbook or binder is closed and pops-up when opened.

Abstract: The card with rotating pop-up device is comprised of two elements, a Base and a Rotation Device, which Base and Rotation Device are folded and attached in such a way that, when the Base is folded along a crease, the Rotation Device lies flat, and when the Base is unfolded along said crease the Rotation Device is activated, thereby rotating an image carrier.

Abstract: The card with three-dimensional (3-D) pop-up box is made up of two pieces of foldable cardstock or other planar material (the Card and the Pop-up Box, respectively), which Card and Pop-up Box are folded and attached in such a way that, when the Card is folded along a vertical crease, the Pop-up Box lies flat between the left and right hand panels of the Card, and when the Card is unfolded the Pop-up Box “pops-up” to form of a three dimensional box.

Abstract: A printed article including text and/or depictive elements includes an insert that is supported by an elastic thread that is substantially invisible to human vision. This provides the appearance that the insert is suspended or floating when pages of the printed article are opened.

Abstract: A three-dimensional card comprises a first plane; a second plane; and an assembly member, said planes being folded each other through central fold line, and said assembly member forming a three-dimensional shape by folding and combining a plurality of assembly pieces mounted on the surface of said first plane and separated along precut cutting lines. A three-dimensional card according to the present invention enables user to laminate at least one plane onto one or more assembly pieces formed by cutting an assembly member, thereby to manufacture a model having similar shape but smaller size than original object.

Abstract: A display device is provided which is formed by first and second outer panels and a third, inner panel disposed between the outer panels. The outer panels are joined together separately from the inner panel in a first portion of the device and each of the outer panels includes a slit in this first portion and fold lines therein for enabling the joined outer panels to be pulled apart and separated along the slit to expose the inner panel for display. All of the panels are joined together at a further, base portion of the device. The fold lines in outer panels provide folding of parts of the outer panels forming the base portion of the device into a support arrangement for the device. In a first state of the device, the inner panel is shielded from view by the outer panels and the inner and outer panels form a unit of a substantially flat, planar configuration, and, in a second state of the device, the inner panel is exposed for display and is supported by the support arrangement.

Abstract: A picture display card (2) which may be rectangular, circular or any shape, comprising an interior sliding member (16), which is attached to the end of a display panel (24), at an extension (26), which when pulled at tab (19) from the opposite end of the device (2) raises the said panel (24) from the top-surface (23) into a vertical position, by levering the said panel (24) about a fulcrum on two projecting arms (28), cut from the top surface (23). A projecting spur (27) extending from the base of the display panel (24) engages with a slit (20), cut into the base (18), going through an aperture (17) on the sliding member (16), locking the said panel (24) into the vertical position.

Abstract: To provide pop-up items a plurality of individual sheet material structures are die-cut in composite sheet material consisting of a front sheet and a rear liner sheet of release-coated material joined together by having a pressure-sensitive adhesive (PSA) pattern between the rear surface of the front sheet and the front surface of the rear liner sheet so that, upon separating the sheets, PSA releases from the release-coated rear sheet and adheres to the front sheet in at least desired regions. A folded structure results from the interconnection between panels of the structure constituting a pop-up element in which two individual flag panels are joined together, as by being affixed to each other by PSA. When the pop-up element is placed between a pair of facing panels of a folded basepiece, a PSA-carrying subpanel becomes affixed to facing surfaces of the panels, and upon pivoting of the sheets or panels to the open position, the pop-up element assumes an attention-attracting, 3-dimensional configuration.

Abstract: To provide pop-up items a plurality of individual sheet material structures are die-cut in composite sheet material consisting of a front sheet and a rear liner sheet of release-coated material joined together by having a pressure-sensitive adhesive (PSA) pattern between the rear surface of the front sheet and the front surface of the rear liner sheet so that, upon separating the sheets, PSA releases from the release-coated rear sheet and adheres to the front sheet in at least desired regions. A folded structure results from the interconnection between panels of the structure constituting a pop-up element in which two individual flag panels are joined together, as by being affixed to each other by PSA. When the pop-up element is placed between a pair of facing panels of a folded basepiece, a PSA-carrying subpanel becomes affixed to facing surfaces of the panels, and upon pivoting of the sheets or panels to the open position, the pop-up element assumes an attention-attracting, 3-dimensional configuration.

Abstract: By providing a three-dimensional, pop-up or mechanical image forming member in planar form removably mounted to a carrier, and constructed for being easily removed therefrom and assembled or mounted with a card or display member, a completely integrated three-dimensional, pop-up or mechanical image generating system is attained enabling individuals, and small businesses to produce pop-up, three-dimensional, or mechanically-activated displays, bags, characters, greeting cards, stationery, advertising literature, and the like, that is equivalent in quality and visual presentation to commercially produced material. Preferably, a plurality of different three-dimensional, pop-up, and/or mechanical image forming members are provided with each incorporating a message receiving zone in which any desired message can be printed by the user.

Abstract: A decorative pop-up sticker is formed of a decorative design element bendable along an intermediate line to form design sections at least one of which has adhesive on its back side, whereby to enable securing said design sections to a surface with the bent design section extending outwardly of said surface in a pop-up, three dimensional configuration.

Abstract: To provide pop-up items a plurality of individual sheet material structures are die-cut in composite sheet material consisting of a front sheet and a rear liner sheet of release-coated material joined together by having a pressure-sensitive adhesive (PSA) pattern between the rear surface of the front sheet and the front surface of the rear liner sheet so that, upon separating the sheets, PSA releases from the release-coated rear sheet and adheres to the front sheet in at least desired regions. Some pop-up structures are formed with small panels carrying PSA hinged about fold lines which panels are rotated 180° to provide forward-facing subpanels having exposed PSA regions in the pop-up element.

Abstract: A standable sticker is provided comprising an integral one-piece shape that is divided into a figure portion and a base portion. The base portion is adapted for permanent or removable adherence to a surface, and is coated on one side with a pressure sensitive adhesive. A perforated or scored line defines a boundary between the figure portion and base portion and the figure portion in foldable at an angle to the base portion at the perforated or scored line to permit the figure portion to be presented in a substantially vertical orientation. The sticker is adapted for releasable adhesion to liner material or substrate.

Abstract: A system of hinges for pop-ups. The system consists of subsystems that could function on their own if they were ideally rigid, but which are in the practical situation in sufficiently rigid. The subsystems are interconnected by extra hinged connecting parts in such a way that the total system achieves as yet sufficient rigidity, but without impairing the sought pop-up movement.

Abstract: In order to create interest in advertising pieces in a consumer, a pop-up advertising piece includes a booklet-shaped advertiser movable from a closed position to an open position. An anchoring strip is in vertical confronting relation to a normally inwardly facing surface of one of the cover portions and has top and bottom edges secured to the normally inwardly facing surface in general proximity to top and bottom edges thereof. An internal substrate has one vertical edge secured to the one of the cover portions opposite the anchoring strip and the other vertical edge is secured to the anchoring strip. A first fold line is provided on the internal substrate in spaced relation to a generally vertical fold line of the booklet-shaped advertiser when it is in the closed position. The internal substrate also has a second fold line on the side of the anchoring strip opposite the first fold line.