Based On Score Patents (Class 705/14.2)
  • Publication number: 20090327058
    Abstract: Mainly on the Internet (though extendible to any other communications or advertising medium, present or future), which offers great advantages both to those at whom a product or service is offered, as consumers, and to suppliers of services or contents. It consists of the displaying of normally multimedia presentations of a product or service by means of an advertising message and which will habitually include a brief questionnaire on what is shown in the message, on the consumer him or herself, or any other data which the advertiser considers to be relevant and useful. When looking at the message and replying to its questionnaire (if there is one), the possible consumer will obtain a certain number of credits that will be able to be used as if they were virtual money in various payment services.
    Type: Application
    Filed: June 29, 2009
    Publication date: December 31, 2009
    Inventors: Alberto GIL CLEMENTE, Carlos Garcia Aparicio
  • Publication number: 20090299835
    Abstract: Method for advertisers to improve ad metrics through performance based prize Competitions. A business method that enables advertisers to host prize competitions that attract and motivate ad-writers to create better ads, resulting in higher click-through-rates (CTR). Advertisers challenge writers to beat the performance of their existing ads by offering cash prizes tied to the annual CPC savings their ads generate. The method automatically advertises competitions, queues submitted ads, A/B tests them, selects the ad with the highest CTR, oversees payouts (if any), and restarts the competition with the next submission. The present invention builds a base of professional writers who specialize in multiple categories of businesses. These writers are motivated by the cash prizes but also by improving their skills over multiple challenges.
    Type: Application
    Filed: June 2, 2008
    Publication date: December 3, 2009
    Inventors: David Greenbaum, Rob Lenderman
  • Publication number: 20090276301
    Abstract: A system and method for associating value with ideas. Unit of value indicators are issued to users. Ideas are identified by the users and submitted to the system. The users make requests to associate the unit of value indicators with the submitted ideas. As a result of an award event, an award winner is issued additional unit of value indicators. The award winner further associates such unit of value indicators with the ideas.
    Type: Application
    Filed: April 30, 2009
    Publication date: November 5, 2009
    Applicant: Barclays Capital Inc.
    Inventors: John Andrew Harvey, Geraint Neil Preston, Hood Qa'lm-Maqami