Abstract: A method and a system for marketing and selling a one or more real estate property to a buyer, is provided. The method and the system for selling and marketing the one real estate property is based upon a network in between the owner, broker, media company and the buyer. The broker checks the real estate property on multiple listing services and creates a budget for the marketing of that property. The broker then enters into an agreement with the media company i.e. the media company to be paid a percentage of the selling price of the property.

Abstract: Methods and apparatus are described for optimally allocating an online advertising budget for a search engine marketing (SEM) campaign among a fixed set of keywords.

Abstract: A campaign offers and rewards system includes an offer serving engine that provides offers or rewards. An analytics engine, with data intelligence, identifies receipt line items and ties the line items, including uniform price code (“UPC”), stock keeping unit (“SKU”) or product short name from different receipts to create a list of products and services not matched to advertisers. A redemption engine is in communication with a database that includes a reward budget. The redemption engine assists in controlling the redemption of rewards in view of the reward budget and in response to a communication from the analytics engine.

Abstract: An integrated system, network, and method for providing audio/video broadcasting of programming and advertising content. The system provides sales, traffic, playback automation, and accounting services to a media outlet. The network links multiple integrated systems together between multiple media outlets and advertising clients. The network also provides distribution of programming and advertising content to multiple media outlets simultaneously.

Abstract: Methods, systems, and apparatus, including computer program products, that generate a display including one or more user-adjustable advertising mechanisms and receive a user selection of at least one of the one or more user-adjustable advertising mechanisms. Optionally, a user-adjustable tool can be displayed. The user-adjustable tool is configurable by the user to adjust the at least one user-adjustable advertising mechanism. A graphic is generated that represents at least one other user-adjustable advertising mechanism, where the graphic is generated based at least in part on the adjustment of the at least one user-adjustable advertising mechanism using the user-adjustable tool.

Abstract: An automatic system facilitates selection of media properties on which to display an advertisement, responsive to a profile collected on a first media property, where a behavioral-targeting company calculates expected profit for an ad correlated with the profile and arranges for the visitor to be tagged with a tag readable by the selected media property. The profit can be calculated by deducting, from the revenues that are expected to be generated from an ad delivered based on the collected profile, at least the price of ad space at a media property where the BT company might like to deliver ads to the profiled visitor. When the calculated profit is positive (i.e., not a loss), the BT company arranges for the visitor to be tagged with a tag readable by the selected media property through which the BT company expects to profit.

Abstract: According to an embodiment of the invention, products and processes are disclosed for receiving, via a point-of-sale terminal that is not a vending machine, an indication of a set of products which a customer desires to purchase. At least one product is offered to the customer via the point-of-sale terminal, and an acceptance of the offer is received. Thereafter a request to receive the product is received. A unit of the product is dispensed via the vending machine.

Abstract: A system and method are provided for dynamically adjusting advertisement (“ad”) time for a multicast channel. In one embodiment, a variable ad insertion function operates to receive one or more multicasts of media content from a core distribution network, insert ad timeslots into the media content, and optionally perform late-binding of ads to the ad timeslots. The media content including the inserted ad timeslots and late-binded ads, if any, is then multicast to associated client devices over a feeder network using corresponding multicast channels. For each multicast channel, insertion of ad timeslots into the associated media content is dynamically controlled based on the number of users currently consuming or predicted to consume the multicast channel, the number of client devices receiving or predicted to receive the multicast channel, or both.

Abstract: A method, apparatus, system, and computer program product provide the ability to select and display advertisements. A request for advertisements is issued to an advertisement server. An advertisement package comprised of a set of advertisements is received from the advertisement server. The set of advertisements from the advertisement package are loaded. Advertisements in the set of advertisements are delivered for display by display devices. The advertisements that are displayed are tracked in a log that is uploaded to the advertisement server.

Abstract: A method and apparatus for advertising over a computer network using social media.

Abstract: Methods and apparatus are described for optimally allocating an online advertising budget for a search engine marketing (SEM) campaign among a fixed set of keywords.

Abstract: An improved system and method is provided for using sampling for scheduling advertisements in slots of different quality in an online auction with budget and time constraints. A multi-armed bandit engine may be provided for sampling new advertisements by allocating advertisements for web page placements of different quality and optimizing payments to maximize the welfare of the advertisers while remaining within advertiser's budget and time constraints. Advertisers may report their private information including arrival time, departure time, value per click, and budget. And the multi-armed bandit mechanism may approximate the maximal welfare that may be achieved under budget and time constraints by bounding the possible gain from any possible lie an advertiser might submit in reporting private information.

Abstract: A novel and simple interactive web advertising method. A Click to Call feature is placed together with a web advertising message. A viewer may input a phone number and submit it by clicking a submitting button, and the input phone number is then submitted to the hosting server for subsequent actions either by the advertising agency or the advertiser. The web advertising message may be in any form, for example, in banner display, in web link description or boxed text advertising.

Abstract: An improved system and method is provided for using sampling for scheduling advertisements in an online auction with budget and time constraints. A multi-armed bandit engine may be provided for sampling new advertisements by allocating advertisements for web page placements of equal quality and optimizing payments to maximize the welfare of the advertisers while remaining within advertiser's budget and time constraints. Advertisers may report their private information including arrival time, departure time, value per click, and budget. And the multi-armed bandit mechanism may approximate the maximal welfare that may be achieved under budget and time constraints by bounding the possible gain from any possible lie an advertiser might submit in reporting private information. Advertisers departing from the online auction may be charged using a payment method that may provide truthful guarantees on budget, arrivals, departures, and valuations for a budget-constrained online auction.

Abstract: To help advertisers to manage their online advertising, some business metric, such as ROI, profit, gross profit, etc., may be estimated and/or tracked with respect to an ad campaign, or a portion of the ad campaign. An advertiser may provide a business metric target, such as a target ROI, a target gross profit, a target profit, etc. An ad delivery system may then adjust information in an ad campaign (or a portion of an ad campaign) in an effort to meet the target. Similarly, an advertiser may provide a goal, such as maximizing or minimizing a business metric. The ad delivery system may then adjust information in an ad campaign (or a portion of an ad campaign) in an effort to meet the goal. The targets or goals may be subject to one or more constraints. The advertiser may provide limits on values of one or more business metrics. The ad delivery system may then turn off, or govern, the delivery of ads if the limits are violated.

Abstract: A social networking system modifies targeting criteria for an advertising campaign received form an advertiser using performance of completed advertising campaigns with similar characteristics. Completed advertising campaigns having similar targeting criteria to a received advertising campaign are identified. For example, completed advertising campaigns with targeting criteria matching, or associated with, targeting criteria from the received advertising campaign are identified. The social networking system determines an estimated amount to spend on the received advertising campaign based on the amount spent for the completed advertising campaigns, the social networking system. A received budget for the received advertising campaign is compared to the estimated amount to spend, and the social networking system may suggest modifications to the targeting criteria to optimize use of the budget based on performance of the completed advertising campaigns.

Abstract: In some embodiments, an apparatus includes a weight module, a performance module and an allocator module. The weight module calculates a weight for each segment from a set of segments of potential advertisement placements matching a criterion. The weight for a segment is based at least partially on (1) a budget score for an advertisement campaign and (2) a number of potential placements for the segment. The performance module calculates a performance score for the advertisement campaign at each segment from the set of segments. The performance score of the segment is based on a success metric for an advertisement at the segment and a number of impressions for the segment. The allocator module presents the advertisement at a placement associated with the segment if the weight for the segment is greater than a first threshold and the performance score for the segment is greater than a second threshold.

Abstract: A network content message placement management process is directed to the processing and management of messages in content displayed at a client computing device. A client computing device provides message placement configuration information to a network computing and storage provider. The network computing and storage transmits message placement requests to a content provider based on the message placement configuration information. The client computing device may subsequently directly or indirectly request content from the content provider. The content provided from the content provider may include one or more of the alternative messages provided in the message placement configuration information. Illustratively, the alternative messages may be included in place of other messages, such as advertisements, from third party message providers.

Abstract: The present disclosure includes a system, method, and article of manufacture for aggregating a consumer profile, identifying tailored content (e.g., in response to a trigger event and/or based upon a consumer profile), and/or tailoring a digital destination. For example, the systems may receive direct data indicating an interest in receiving specific content, aggregate that data into a consumer profile, compare the consumer profile to content, and/or identify tailored content based upon the comparison. Further, the systems may communicate the tailored content to a web client associated with a consumer, receive a transaction request from a web client, and/or receive bids associated with tailored content. In addition, these systems may prioritize tailored content comprising a plurality of tailored offers and/or forecast a budget for an upcoming experience.

Abstract: A commerce system has retailers offering products for sale to consumers. A product is evaluated for marketing through a first marketing channel at a first modeling level. The product is evaluated for marketing through a second marketing channel at the first modeling level. A cross channel performance of the marketing of the product through the first marketing channel and second marketing channel is optimized at a second modeling level higher than the first modeling level. The commerce system is controlled by allocating resources to the first marketing channel and second marketing channel based on the cross channel performance of the first marketing channel and second marketing channel. A plurality of attributes of the product can be evaluated at a plurality of hierarchical modeling levels. The evaluations of the product from the hierarchical modeling levels are combined to optimize commercialization of the product for a member of the commerce system.

Abstract: Embodiments of the invention may include receiving characteristics associated with an execution session of a software application, wherein the execution session of the software application includes generating a plurality of video frames by a graphics processing system. In addition, an advertisement may be determined based on the characteristics. Further, advertisement data corresponding to the advertisement may be provided to the graphics processing system, wherein the graphics processing system is operable to include the advertisement data in the plurality of video frames for display.

Abstract: For a multi-party online advertising exchange including advertising and publishing entities and one or more third party participants, the disclosed systems and methods enable third party participation in arbitrage opportunities in online advertising transactions. A plurality of underlying transaction details are abstracted and provided to the third party participants without loss of generalization and while preserving relationships in the transaction data, to enable a third party share risk in advertising transactions. Various system refinements are provided and disclosed according to a host of optional embodiments.

Abstract: The disclosure relates generally to systems and methods optimize the creation and effectiveness of web-based advertisements. In particular a processing system provides a platform for the on line creation of advertisements and delivery platform that enables businesses, web content publishers, and consumers to view targeted advertisements. The consumers may in turn earn coupons or other rewards for interacting with the advertisements.

Abstract: A system and method for preparing an advertising campaign, the campaign prepared on a first mobile device and directed to a demographic group within a location. The campaign is then received by a second mobile device associated with the demographic group when the second mobile device is located within the location. The system can be accessed through a website or through mobile platform applications. Certain content can only be added through a mobile device in which GPS data and photo time stamping will be accessed. Real-time content will be viewable by users in the form of a two-directional stream of photos with related comments in which this content is prioritized by time and algorithmic methods. Users will have the ability to communicate with other users through the system while advertising can be set up in the mobile application with payment occurring through an in-app purchasing mechanism.

Abstract: An advertising system identifies behaviors from user activity and associates the behaviors with a user profile. Advertisers provide the advertising system with information on conversion rates of users associated with user profiles. A behavioral model of user responses is built to identify the relative frequency of behaviors for increasing the response rate of ads. Incoming advertising requests are matched to modeled behaviors to determine an advertiser's interest in bidding on the ad placement.

Abstract: A method for scheduling advertising comprises the steps of: estimating a respective fraction of delivered advertisement impressions that result in a response from a user for each of a plurality of advertising contracts, estimating a value per impression for each of the advertising contracts, and scheduling an advertising line under the contract having the highest value per impression at a next available advertising window.

Abstract: An audience browser GUI that displays characteristics of an advertising audience selected by specifying targeting constraints is disclosed. The audience browser GUI allows a user to express constraints to define audiences. The audience browser displays characteristics of audiences defined by the constraints. A user can adjust constraints, observe characteristics of the resulting audience, and repeat to develop a desirable audience. In addition, the audience browser may recommend initial constraints and adjustments to constraints, based on advertiser goals and data.

Abstract: A method for generating bids for a group of keywords includes accessing, over a computer network, budget data and historical spend data for at least two groups of keywords. The method also includes determining a baseline portion of a budget to be allocated to a first group of keywords. The method also includes predicting, with reference to the historical spend data and the historical budget allocation data, an unspent amount. The method also includes calculating, based upon at least one adjustable allocation parameter, a first portion of the unspent amount to be allocated. The method also includes allocating the baseline portion and the first portion of the unspent amount to the first group of keywords. The method also includes allocating a second portion of the unspent amount to the second group of keywords. The method also includes generating bids for the first group of keywords.

Abstract: A content delivery system is provided managing a campaign using a content bundle identifying content blocks and rules for assembling the content blocks into items of invitational content. Based on the response of users to the invitational content, the invitational content to vary and evolve over time by modifying of the content bundle according to the user responses. An analysis of the responses can be performed to determine how the content bundle should be modified for users, user terminals, and other conditions. The content bundle can also specify a set of modification rules that can be used to automatically select how to modify the content bundle based on the user responses. In some cases, a content bundle can be associated with each unit of the content delivery system or each portal serviced by the content delivery system and managed separately.

Abstract: Systems are described for a guide of audio, video, multimedia transmission, receiving and playback with advertising and bi-directional fulfillment of goods and services over the Internet. A method of streaming content distribution includes creating data on streaming content; creating data on network locations of streaming content; creating data on access characteristics; locating a source of streaming content with a with a streaming content guide; and starting playback of streaming content from the source of streaming content. A streaming content distribution system includes a streaming content guide through which a user locates a source of streaming content and starts playback of streaming content; data on streaming content; data on network locations of streaming content; and data on access characteristics.

Abstract: An allocation subsystem allocates advertisement slots based on cumulative demand of the advertisement slots. The cumulative demand can be based on a softened demand curve for advertisers that have submitted bids for allocation of the advertisement slot. The demand curves can be adjusted to regulate a variance of the advertisers spend rate throughout a budget period.

Abstract: An ad server and syndication system provides a browsable hierarchy of categories, such as topical ad categories and/or product categories, with which specific ads may be explicitly associated. A first user interface provides functionality for advertisers to browse the hierarchy, and to post ads in association with specific ad categories. A second user interface provides functionality for web site operators wishing to host ads on their web sites to select or exclude specific categories of ads to host. In one embodiment, a web site operator that sells a particular category of products can locate that product category within the hierarchy, and then select from a corresponding list of product-related-services that may be advertised on web pages associated with such products.

Abstract: An online advertising system receives ads from advertisers, which may also provide associated budgets, time period constraints, impressions goals, and performance weightings for the ads. When an ad is requesting from the advertising system from a client, a bid may be determined for each ad based on the budget associated the ad and/or the impressions goal associated with the ad. Ad performance associated with the ad request may be predicted, and a bid may be determined for each ad based on the performance weightings and the predicted performance associated with the ad request. The bid for an ad may be weighted by the pace of budget consumption by the ad, or by the pace of the ad progressing towards the ad's impression goal. An ad is selected for display to the client from among the one or more ads based on the determined bids for the ads.

Abstract: Systems and methods for distributing an advertisement are provided. In one embodiment, an advertisement distribution device comprises a database manager configured to select an advertisement to be retrieved from a database. The advertisement is selected based on at least a time when the advertisement is to be run. The advertisement distribution device further comprises an interface device configured to transmit the advertisement to a ticket printing device.

Abstract: Offers, such as bids in an advertising network, may be determined and/or managed by accepting an ad budget and at least one ad serving constraint, and then generating offer information using the ad budget and the serving constraint(s). The offer may be generated by obtaining, for each of the ad serving constraint(s), a plurality of points, wherein each point includes a cost per event value and an event quantity value. These points collectively define a landscape. A convex landscape for each of the ad serving constraint(s) is then determined from the landscape(s). One or more points from at least one of the convex landscapes is then used to generate the offer information.

Abstract: Method of searching and inserting sales campaigns records into a consumer diary associated with a consumer. The steps include a computer searching a repository for active sales campaign records satisfying search criteria received from a consumer through a browser executing on a device; the computer displaying a list of sales campaign records which satisfies the search criteria; the computer receiving a click indication from the consumer using the browser executing on the device, selecting a sales campaign record from the list; the computer inserting the sales campaign record into the consumer diary; and the computer recording an identification of the consumer from which the click indication originated, a time, and the sales campaign record selected. If the sales campaign record inserted into the consumer diary is not eligible for free inserts into the consumer diary, the computer deducting an amount from a merchant budget coupled to the sales campaign record.

Abstract: Systems, methods, and computer-readable and executable instructions are provided for recommending print locations. Recommending print locations can include receiving recommendation, user, and geographic information for a first mobile print location (MPL) and a second MPL. Recommending print locations can also include indexing the recommendation, user, and geographic information for each of the first MPL and the second MPL as an automatically created uniform resource indicator (URI) on an MPL system. Furthermore, recommending print locations can include ranking the first MPL and the second MPL based on the recommendation, user, and geographic information and presenting a list, via a user interface, of the ranked first MPL and the second MPL.

Abstract: A system for managed distribution of business promotional offers, including a business-side interface for enabling each of a plurality of businesses to submit one or more definitions of promotional offers, each definition comprising at least one distribution constraint, and one or more scheduling constraints, a consumer-side interface for enabling each of a plurality of consumers to submit preferences for receiving promotional offers, a scheduler for deriving a schedule for distributing specific promotional offers to specific consumers at specific dates and times, in accordance with the distribution constraints, the scheduling constraints and the consumer preferences, and an event handler for invoking the scheduler in response to submissions by business and by consumers processed respectively by the business-side interface and the consumer-side interface. A method is also described and claimed.

Abstract: A system and method of displaying a website as the homepage for a computer web browser. The method includes the steps of identifying the computer, selecting a web page to be displayed as the browser's homepage (“Selected Web Page”), displaying the Selected Web Page in the web browser without requiring any further activation by or action the user, determining whether to charge an operator of the Selected Web Page a fee for the display of the Selected Web Page as the web browser's homepage, and determining whether to grant a reward to the user of the computer for viewing the Selected Web Page. The method of choosing the Selected Web Page includes comparing the computer user's website selection criteria with the target consumer criteria of multiple web pages.

Abstract: A (e.g., expected) performance of proposed ad placement is compared with a performance threshold (either an initial threshold or an adjusted threshold). The ad may be served if the expected performance meets the threshold (perhaps subject to additional conditions), but is not served if the expected performance is less than the performance threshold. Spend information of the ad so served is analyzed to determine if a target amount (budget) is expected to be overspent or underspent. If the former, the performance threshold is increased (and/or the ad performance value is decreased). If the later, the performance threshold is decreased (and/or the ad performance value is increased).

Abstract: Managing social network-based marketing campaigns includes obtaining, using one or more computer processors, a social media network-based marketing campaign and configuration information associated with the social media network-based marketing campaign; and publishing the plurality of selected publishable elements on the social media platform, according to the configuration information. The social media network-based marketing campaign comprises a plurality of selected publishable elements that are selected from a collection of master publishable elements. The master publishable elements are publishable on a social media platform. The configuration information at least includes information on how the plurality of selected publishable elements are to be published on the social media platform.

Abstract: A system comprising a first location within a bounding area, a second location within the bounding area, a first bid associated with the first location, and a second bid associated with the first location is disclosed. A method comprising receiving a first proximity ad zone associated with a first bid amount, receiving a second proximity ad zone associated with a second bid amount, intersecting the first proximity ad zone and the second proximity ad zone is also disclosed. Further, a method comprises assigning an accuracy assignment to a participant client device, assigning a first proximity ad zone around a first advertisement, associating a first bid amount with the first advertisement, assigning a second proximity ad zone around a second advertisement, associating a second bid amount with the second advertisement, and intersecting the first proximity ad zone with the second proximity ad zone.

Abstract: Content item presentation slots (e.g., advertisement slots) can be grouped into a slot group so that more than one presenter (e.g., advertiser) can share a corresponding number of slots on the publisher's property over a defined time period. The presenters can be scheduled to the slots within the slot group to maximize a performance measurement (e.g., number of clicks) that each presenter realizes according to budget constraints that are defined by the presenters.

Abstract: A computer-implemented system, method, and computer program are disclosed for optimizing buy-side advertising factors for an internet-based first advertising campaign, thereby improving the performance of the first advertising campaign. The optimization involves classifying and identifying stored advertisement campaigns that share similar data, such as subject matter, advertising parameters, and result parameters, to a first advertising campaign that is to be optimized. Advertising factors, including pricing options and pricing values, are then computed by performing multivariate analysis on advertising parameters and result parameters corresponding to the stored advertising campaigns that perform optimally compared to the first advertising campaign to be optimized.

Abstract: Capability to present forms, items and menu commands behavior, which translates to other languages, in combination with network communication and a user interface event listener, is compiled into binary code (Step 1), loaded (Step 2) and run (Step 3) on a mobile networked device. Such capability includes at least one of placement, appearance, behavior, logic, format, user interaction behavior, input validation and video. Instructions, not characterized as compiled code, browser pages or scripting language, are assembled and stored on a server. The running binary code on the mobile networked device requests and receives the instructions (Step 4) which trigger the capability code to present variable format and information (Step 5).

Abstract: A method, apparatus, and computer-readable medium estimate media performance on advertising space inventory. The method selects at least one media cell that shares one or more common attributes with a target media cell. The method subsequently estimates mean revenue per impression (RPI) of the selected media cell, and then defines an initial estimate of a RPI of the target media cell based on the estimated RPI of the selected cell. The method computes the RPI of the target media cell by combining the initial RPI estimate for the target media cell with performance data associated with the target media cell.

Abstract: A system and method for generating marketing leads using email and only charging for the leads generating. The method includes generating a target audience from a database of potential customers and ranking the members of the target audience. The best members of the target audience are sent marketing emails. Based on the responses, additional members of the target audience are sent emails. The method further includes sending out emails until a specific number of the target audience responds thereby generating a marketing lead. The number of marketing leads is determined according to a budget set by a user.

Abstract: A method and system for storing ad campaign information and allowing ad buyers and ad sellers access to that information the method performed in a computer system having one or more processors executing a unique set of instructions stored in system memory, the method including providing an ad buyer interface to allow an ad buyer to enter ad campaign information and providing an ad seller interface to allow an ad seller to view ad campaign information and to submit a proposal to participate in an ad campaign.

Abstract: An automatic system facilitates selection of media properties on which to display an advertisement, responsive to a profile collected on a first media property, where a behavioral-targeting company calculates expected profit for an ad correlated with the profile and arranges for the visitor to be tagged with a tag readable by the selected media property. The profit can be calculated by deducting, from the revenues that are expected to be generated from an ad delivered based on the collected profile, at least the price of ad space at a media property where the BT company might like to deliver ads to the profiled visitor. When the calculated profit is positive (i.e., not a loss), the BT company arranges for the visitor to be tagged with a tag readable by the selected media property through which the BT company expects to profit.

Abstract: An engagement and payment processing platform is disclosed. Within the platform, entities and processes interact with an engagement management system to manage transactions, compensation events, consumer profiles, etc.