Abstract: Embodiments of the invention provide for a content delivery method for advertising content in a vehicle. The method includes retrieving a profile of an end user operating a vehicle and determining a selection of content for wireless delivery to a playback device disposed in the vehicle according to the retrieved profile. The method also includes identifying advertising content corresponding to the retrieved profile, and transmitting the identified advertising content and the selection of content for alternating playback in the playback device disposed in the vehicle.

Abstract: Embodiments of the invention provide for a content delivery method for advertising content in a vehicle. The method includes retrieving a profile of an end user operating a vehicle and receiving a selection of content for wireless delivery to a playback device disposed in the vehicle. The method also includes identifying advertising content corresponding to the retrieved profile, and transmitting the identified advertising content and the selection of content for alternating playback in the playback device disposed in the vehicle.

Abstract: A software based system and method of displaying location based information from an information site on a network by determining location data of a user of the location based information on the network. The location based information is generated based on the determined location data of the user; and generated location based information is provided to the user over the network.

Abstract: An adaptive advertising apparatus and associated methods. In one embodiment, the apparatus comprises a computer readable medium having at least one computer program disposed thereon, the at least one program being configured to adaptively present (e.g., display) advertising-related content (e.g., audio, video, images, etc.) that is contextually related to inputs provided via an input device such as a for example touch-screen display device. In one variant, the at least one program analyzes user input to determine a context of the input, and selects advertising related to the context for presentation to the user.

Abstract: A telematics unit monitors location information and a vehicle information bus for diagnostic and other vehicle information and a request for services command initiated with hardware coupled to the telematics unit, remotely from another device, or automatically upon the occurrence of a vehicle trigger. The telematics unit composes a request message that includes vehicle location information and an indicator of a type of services requested, and transmits the message to a telematics server. The server performs a table lookup to find entries containing information of requested services available within a predetermined range of the vehicle. The server transmits a response message to the telematics unit, or other device, for presentation of the requested information. The response message may include a file containing promotional information relative to the service provider(s). The TCU may transmit a message that includes metrics relative to how a user played the promotional information file.

Abstract: A system method and device for predicting navigational decision-making behavior is provided. The location of a device is used to generate the current location of the device, and a history of past locations of the device. A behavior predicting application predicts the route a drive is going to travel based on driver preferences, such as left-hand turns, avoidance of bridges, etc., as well as the preferred destinations and/or routes traveled in the past. The preferences of a particular driver can be learned by the system to be implemented in the behavior predicting application, or manually input by the driver. The system can employ GPS or other positioning technology to determine the location of the device. The device can be a standard GPS-enabled in-car device, or other portable device such as a cell phone or PDA.

Abstract: A system and method of providing advertisements to vehicles is disclosed.

Abstract: A method for presenting dynamic advertising comprises providing an advertising presentation device; regularly receiving electronic context data related to the advertising presentation device; on the basis of the context data, automatically generating context-based advertising; and causing the advertising presentation device to present the context-based advertising. The method is useful in particular for mobile advertising presentation devices, as it enables advertising to be dynamically generated based on regularly received context data such as presentation device location, date/time, user input at the advertising presentation device. Increased relevance of the advertisement to the observer is therefore provided.

Abstract: A method for automatically creating personalized ads to target a specific individual. The method includes first identifying a potential customer who may be interested in a particular product. An automated process then learns about and understands the customer based on his location and how that person interacts with the particular medium on which the ad is going to be presented. Once the information about the customer is developed, an advertisement is created that includes a collection of ad components that identify parts of the ad that may be of interest to the customer based on the learned information. The ad components are selected from a database of available components. The advertisement is then scheduled and placed in the medium and its measure of effectiveness is determined based on the customer's reaction thereto. These measures of effectiveness are used to further refine parameters in understanding the customer and designing the ad.

Abstract: A linked mobile business and advertising unit that can sell products, services, and/or publicity. A plurality of units, together with a control unit, can form a chain. The control unit can sell time and space for the publicity devices controlled by the units. It can run publicity campaigns selecting geographical zones, market segments, times, and dates, while measuring the effect on sales. It can remotely turn on/off publicity devices. The control unit can suggest new locations, optimize inventory levels, and centralize customer information and transaction history. The units don't require foundation and can install/uninstall themselves rapidly, leaving no trace. The units are self-sufficient in services such as water, electricity, gas and drain; and, have flexibility to use these services when available. The units can transform themselves to ease transportation, to optimize operation or to protect against vandalism. The units can be configured as drive-thru, drive-in, or drive-inside.

Abstract: The present invention provides a new interactive and adaptive messaging system and method adapted to allow effective communication and relationship between customers, owners of a confined predetermined area and advertisers. The system comprises at least one server adapted to receive content from the customers, the owners, the advertisers, and the predetermined area and to create relevant information and adapted to distribute the information to the customers. A part of the information is distributed when the customer is identified by the messaging system to enter the predetermined area and another part of the information is distributed to the customer according to content received by the server from the customer or the predetermined area. The customers are exposed to the information regularly as they are traveling within the predetermined area as well as at specific locations and times within the predetermined area.