Abstract: The present invention relates to a hospitality type card which is provided with a series of indentations on each of its first and second longitudinally extending sides and first and second transversely extending edges that are sized and configured so as to be graspable by digits of a human hand. The card may further include indentations on each of the first and second transversely extending edges to accommodate additional graspable orientations as well as add aesthetic attributes to the card structure. The card may be provided with a card carrier which may be printed with matching or complimentary indicia as well as personalized indicia directed at a recipient of the card and carrier.