Abstract: A universal holder for the convenient and safe storage of leadered fishing lures of different types during periods of nonuse. The holder comprises an elongate, narrow, rigid, water-resistant body having opposed ends, each containing a longitudinal recess and at least one end containing at least one bore adjacent one of the recesses, the elongate body also containing an engagement means for the end of the leader. A fishing lure is mounted thereon by inserting the hook(s) thereof into the bore(s) and winding the leader longitudinally around the elongate body and into the opposed recesses sufficiently tightly to prevent the hook from withdrawal from the bore, and securing the end of the leader to the engagement means on the elongate body. The elongate body preferably contains a longitudinal slot for receiving and holding the plurality of hooks of a multi-hook lure, and one or more pairs of opposed slots for the winding of leaders of different types.