Abstract: A method for establishing and maintaining a virtual outlet (“VO”) relationship on the Internet between an entity that controls and manages a Web site constituting a VO and a merchant that controls and manages a different Web site. The VO presents a series of VO Web pages to customers that contain descriptive information about products from one or more merchants. Customers can link through the VO Web pages directly to a merchant Web page provided to the customer computer by the merchant computer for the purpose of obtaining more detailed information about the product and for ordering the product. When the customer has finished ordering a product, the customer computer returns to a VO Web page. To the customer, it appears that the entire ordering process is conducted entirely within the VO Web pages. The merchant then credits the VO for the sale of the product to the customer, charges the purchase to the customer, and sends the ordered product to the customer.

Abstract: A method and system are provided for performing database queries with geographic inputs that are converted to a direct marketing area prior to performing the query. Direct marketing areas define geographic locations as discrete areas of interest that may be more useful than city limits or a specific geographic location (e.g., latitude/longitude). Direct marketing areas are more useful geographic designations for purposes of advertising and marketing. A geographic input, such as a city and state, or a latitude and longitude are converted to a direct marketing area. The direct marketing area is then substituted for the entered geographic parameter (e.g., city and state or latitude and longitude), and the requested database query is performed.

Abstract: A system for accessing and displaying promotion information and for generating redeemable coupons based on at least one of the accessed promotions stores promotion information records each of which includes an electronic coupon offer and information in connection with a product/service a merchant sells. The system also stores a user profile for a system user which includes user preference information. The stored records are presented according to a hierarchical menu structure. The user navigates menus to select promotion information records for presentation. The user electronically clips the coupon offer of the presented record and the electronic clipped coupon is stored. At the merchant, the electronic clipped coupon is accessed and reviewed, and a paper coupon corresponding to the electronic clipped coupon is selectively generated for redemption by the merchant.

Abstract: A method for protecting the privacy of a person's email address that is maintained in an on-line directory service (14). The directory service includes a database (16) having actual email addresses and a processing system (20) that is available for retrieving these listings from the database. The method includes the computer implemented steps of receiving from a user a request for a person's email address; determining whether or not a record is present in the database that corresponds with the user request; and if a record is present that includes a person's actual email address, then automatically displaying a selectable proxy email address (38) in lieu of the person's actual email address. The proxy email address is provided without having been requested by the person and without requiring the processing system to determine whether or not the person prefers to have a proxy email address displayed or the person's actual email address displayed.

Abstract: A method and system for altering content of a record in a database over Internet is provided. The method includes receiving a request generated over the Internet by a requester that requests records in the database. Searching the records for a requested record corresponding to the request and, upon finding the requested record, displaying the requested record content and an alter record indicator. The requester generating an alter record request over the Internet by selecting the alter record indicator and providing a verification address. If the alter record request contains the verification address, displaying a confirmation message to the requester. The confirmation message comprising a reply address and a reference code. The requester sending an alter record message containing the reference code to the reply address. After receipt of the alter record message at the reply address, determining whether the alter record message contains the reference code.