Abstract: The surface texture of a moving transparent film is determined by applying a beam of collimated electromagnetic radiation at an angle of incidence sufficient to produce detectable backscattered radiation; collecting the backscattered electromagnetic radiation while avoiding specularly reflected radiation; and evaluating the intensity of the collected radiation for two components, a first component corresponding to the haze percent of the film and arising from the scattering of the collimated electromagnetic radiation by microscopic and submicroscopic features of the film surfaces, and a second component produced by the scattering of the collimated electromagnetic radiation by macroscopic surface blemishes, gouges and gel-like particles on each surface of the transparent film.