Abstract: A fishing rod holding device is disclosed and is comprised of a flexible base having straps secured to its opposite ends. The straps include conventional locking devices. Extending outwardly from the base is a rigid and durable substrate. Extending through the substrate, at the front area is at least one groove and extending through a side of the substrate is an additional groove. In use, the present invention is designed and configured to be quickly and efficiently removably secured to any horizontal or vertical support, such as a pier, bridge or boat railing or the like. Thereby providing for the groove located at the front area of the substrate to be ideally suited for when the device is secured to a horizontal support. The groove located on the side being ideally suited for when the device is secured to a vertical support.