Abstract: Links are established between data elements common to different application programs to make it easier for a user to perform an action in one application program using data available in another application program. Data elements are identified in a first data set for a first application program. One or more performable actions is associated with each identified data element. Common or matching data elements in a second data set for a second application are identified. When a user selects one of the matching data elements in the second data set, a selectable list of actions is presented to enable performance of a selected action from within the first application program in relation to the data element selected in the second application program.