Abstract: An automated apparatus for attaching studs to fabric such as leather jackets jeans, shirts or the like. The apparatus including a feeder for supplying studs to the apparatus, a stud support, a stud placement member, a stud driving member for guiding a stud through its full path of travel until the legs contact a fabric into which they are inserted, a stud positioning member configured to displace the stud placement member and to displace the stud support and a stud fastening member disposed below the stud driving member for bending at least one leg of a stud upon the stud driving member guiding the stud through its full path of travel. The stud support and the stud placement member hold a stud in place for the stud driving member to drive a stud into a fabric and contacting the stud fastening member which bends at least one leg of a stud to fasten a stud to a fabric.