Abstract: A combination ornamental and gripping device (30), designed especially to allow a novel and improved method for securely holding a flat object (10) such as a gift card or the like to a gift package (20) while providing ornamentation for the gift package (20). The gripping device (30) is preferably a single piece of molded or extruded resilient plastic material and is essentially U-shaped with two side members (32 and 34) that are of similar size and shape and that are essentially planar. The outside face of the ornamental side member (32) typically has a multi-colored design and/or message bonded to it as an ornamental member (46), or integrally molded with it, or printed on it. The outside face of the attaching side member (34) has applied to it an adhesive layer (38) with a peelable, protective liner (40), and is used to attach the gripping device (30) to the gift package (20).