Abstract: A hair setting strip for retaining a plurality of strands of hair and thereby setting a retained plurality of strands of hair in a desired style, comprises a thin resiliently pliant base member in the form of a strip having greater length than width, opposed first and second faces, and a longitudinal axis. A layer of hair-retentive material is securely mounted on the first face of the thin resiliently pliant base member. The hair setting strip is bendable along the longitudinal axis to a plurality of curved configurations, and is thereby selectively formable to any of the plurality of curved configurations. The hair setting strip may be retained in any selected curved configuration, whereby the retained plurality of strands of hair will become set in the desired style.