Abstract: This Invention relates to a novel reversible thickener, i.e., a fluid whose viscosity can be carefully modulated—from very low viscosity to sufficient viscosity to act as a barrier to further flow; particularly preferred embodiments are directed to fluids and methods for stimulating hydrocarbon low viscosity to sufficient viscosity to act as a barrier to further flow; particularly preferred-bearing formations—i.e., to increase the production of oil/gas from the formation. In particular, the Present Invention is directed to a family of fluids (and methods incorporating those fluids) intended to be pumped through a wellbore and into the hydrocarbon-bearing formation.