Abstract: A wrist watch (1) and wrist watch strap combination (2, 3) includes a manually operable securing mechanism for securing the wrist watch to the wrist watch strap to allow easy removal and replacement of the strap. The mechanism may comprise links (4) on the wrist watch and on the strap which may be interlinked with one another.

Abstract: A modular watch box having a base with a watch holder disposed thereon is provided. The base also includes a feature ticket plate that is selectively removable from the base. A price tab ticket is also selectively insertible into a groove formed in the base. The base is releasably coupleable to a back panel by a snap-fit closure, and a front cover frictionally engages the base and back panel to obtain a secure closure. The front cover includes a cut-out portion and the back panel includes a slit in alignment with the groove in the base in order to allow a customized price tab ticket to be inserted into the box even when the box is close. Thus, each customer (retail supplier) of a watch sold in the present box may receive a desired price tab ticket with store information as well as model number and price information provided thereon.