Abstract: A detachable flexible baby bottle holder controls displacement of the bottle during feeding. The bottle is held within a cavity by a flexible, soft, elastomeric element, which is secured against the infant's chest using plurality of adjustable straps. Tensile forces exerted by the straps on the elastomeric, soft, flexible bottle holder create an elliptically shaped cavity in which the bottle resides. Movement of the bottle within the elliptically shaped cavity tracks movement of the infant, providing controlled displacement of said bottle in directions corresponding thereto. Bottle motion is accommodated during feeding within a range of several centimeters, minimizing application of transverse and vertical forces otherwise exerted by the nipple. Compliance required for the baby bottle holding system is achieved by the cooperative combination of the elliptical cavity, the flexibility and softness of the trapezoidal element and the tension imposed by the adjustable straps.