Abstract: A carrying case for carrying and displaying consumer products, such as wine bottles. The carrying case can be restructured into a wine rack. The carrying case has a front and a back wall panel, each having an opening through which a portion of a wine bottle, or other consumer product, may extend. Two side panels connect to the front and back panels to secure the wine bottles by way of extending partially through the front and back wall panels. A central slot permits the four pieces to be reassembled into a wine rack which can hold wine bottles in a horizontal position.