Abstract: In apparatus and method for controlling a damping force characteristic of each vehicular shock absorber, when such a vehicular acceleration or deceleration as to determine an occurrence in an inclination of a vehicle body with respect to a road surface on which the vehicle runs occurs, bouncing components from among components constituting each of control signals to control the damping force characteristic of each shock absorber are nullified to prevent signal drifts from being generated due to the influence of the vehicle body inclination and due to the vehicular acceleration or deceleration.