Abstract: A one-time-use camera with a built-in flash, an external flash unit therefor and system in which the camera and external flash unit have mating mounting structures enabling the external flash unit to be mounted on the camera in manner that blocks direct flash emission from camera flash unit onto a subject being photographed and the flash emission device of the external flash unit is positioned farther away from the camera taking lens than the built-in flash thereby substantially eliminating red-eye effect on the subject being photographed. The external flash unit includes a flash re-directing channel which directs built-in flash emission generally upwards to provide indirect illumination of the photographed subject.