Abstract: A fishing box has a case outwardly shaped to suggest use for fishing. The case has mating hinged upper and lower segments, the lower segment being formed from thermally insulating material. A tray formed from thermally insulating material is removably nestled in the lower segment to define a thermally discrete lower compartment. A mechanism disposed in the upper segment permits a rod and reel to be removably stored in the box. A sub-compartment in the upper segment stores dry foods separated by the tray and by the rod from cold foods in the lower compartment. Preferably, the lower compartment is sized and contoured to store a beverage container, such as a twelve ounce can of pop, and the upper sub-compartment is sized and contoured to store a sandwich.